Video: Actress and Mom Alison Sweeney Partners With Crest Glide to Help Americans Get Out of Tight Spaces, In and Out of the Bathroom

Video: Actress and Mom Alison Sweeney Partners With Crest Glide to Help Americans Get Out of Tight Spaces, In and Out of the Bathroom

Tight Spaces Challenge Events Raise Money for Feeding America

CINCINNATI, Nov. 24 /PRNewswire/ -- Crest Glide® Floss has partnered with Alison Sweeney, host for NBC's "The Biggest Loser" and the award-winning actress on NBC's "Days of our Lives," to help Americans glide easily through tight spaces every day. As a busy mom juggling a career and a family, Alison knows a positive outlook and a healthy, confident smile can get her through even the toughest of challenges.

To view the Multimedia News Release, go to: http://multivu.prnewswire.com/mnr/crest/40538/

"Working in television while taking care of two young children can be stressful, but knowing I have a healthy smile always gives me the confidence I need to glide through a hectic day," explains Alison. "I am excited to be working with Crest Glide because I believe in the power of a brilliant smile and understand the importance of keeping my mouth healthy. I use Crest Glide because unlike regular floss, it slides easily in the tight spaces between my teeth to remove food particles and plaque which can lead to gingivitis or even a more serious form of gum disease if not treated."

Crest Glide and Alison share a passion for helping others and joined Feeding America to host the Crest Glide Tight Spaces Challenge events this month in New York and Los Angeles. The Tight Spaces Challenges helped others discover the multiple benefits of daily flossing while benefiting Feeding America, the nation's leading domestic hunger-relief charity. Feeding America's mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Alison encouraged the crowd to slide and glide through a specially designed Tight Spaces obstacle course. For every person who participated in the Tight Spaces Challenge events, Glide donated $1 to Feeding America. Additionally, Crest Glide is encouraging others to tweet about the tight spaces in their lives on Twitter. Consumers are asked to tell Glide about the "Tight Spaces" in their lives using the hashtag #GlideTightSpaces. For every person who tweets with the hashtag #GlideTightSpaces through December 31, 2009, Crest Glide will donate $1 to Feeding America. Crest Glide will make a guaranteed donation of $20,000 to help ensure families across America will have food on the table this holiday season.

Crest Glide Floss is available in four varieties specially designed to slide easily in between tight teeth to remove food particles and plaque.

   --  Glide Deep Clean- Uniquely formulated with special cooling sensates       that add a blast of minty freshness between teeth that continues even       after flossing to help signal a clean feeling.    --  Glide Whitening Plus Scope Flavor Floss- The first floss in the Glide       family coated with a special silica and infused with Scope flavor       designed to help prevent surface stains in between teeth and deliver a       burst of clean refreshment.    --  Glide Shred Guard- Shred Guard is up to 30 percent stronger than Glide       Original, making it the strongest dental floss in the Glide family and       is guaranteed shred resistant.    --  Glide Comfort Plus- Slides easily between teeth to remove plaque and       is gentle on fingers, so flossing can be a comfortable experience.   

Crest Glide Floss is available for the suggested retail price of $3.49-$3.99

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette® and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

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Video: http://multivu.prnewswire.com/mnr/crest/40538

Source: Crest Glide

CONTACT: Elyzabeth Massucci for Crest Glide, +1-212-468-3157,
elyzabeth.massucci@mslworldwide.com

Web Site: http://www.pg.com/

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Profile: International Entertainment