Rentrak Expands ForMovies.com(R) to Facilitate Online Commerce for Its Retail Clients

Rentrak Expands ForMovies.com(R) to Facilitate Online Commerce for Its Retail Clients

-- Hosted ForMovies.com Now Offers 50,000 Home Video Titles for Sale and Direct Fulfillment to Consumers --

PORTLAND, Ore., Nov. 24 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a multi-screen media measurement and research company serving the advertising and entertainment industry, today announced it has enhanced both the look and functionality of ForMovies.com, the white label web site it hosts for video retailers participating in its Pay-Per-Transaction® ("PPT") revenue sharing program. Through the re-designed ForMovies.com web site, retailers can now provide their customers with the ability to purchase DVDs and Blu-ray Discs from a selection of nearly 50,000 movie and television titles, and have their orders delivered directly to their home.

ForMovies.com is a comprehensive consumer-facing web site for movie fans seeking information about DVD and Blu-ray rental and retail offerings, as well as theatrical show times, trailers, trivia and timely entertainment industry news. With Rentrak's ForMovies.com hosted web site service, home entertainment retailers can quickly and easily create an engaging, customized online presence that will expand their customer base and drive more revenue from existing customers. Important consumer-friendly features include the ability to create and send an automated weekly newsletter to announce the availability of new releases and catalog promotions as well as in-store couponing to encourage more frequent store visits.

"ForMovies.com has made it possible for Vision Video to create and operate a full-featured turnkey web site that our customers can use regularly. It has become an important vehicle to promote our business and attract new customers," said Charles Seward, owner of Vision Video, a five-store chain in Athens, GA.

"Rentrak is, to our retailers, a cost effective way to engage their customers via the Internet," said Tim Erwin, senior vice president of sales & customer relations at Rentrak Corporation. "Major retailers spend millions of dollars to create and operate online commerce sites that sell DVDs and Blu-ray Discs. With our proprietary technology, we have made it possible for a retailer to customize our white-label site with their store specific information and promotional offers, and literally be selling product on the web within an hour."

Incorporating Rentrak's comprehensive entertainment industry knowledge and content, ForMovies.com was created in 1998 in order to help participating retailers offer online resources to attract and retain customers.

About Rentrak Corporation (NASDAQ:RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact for Rentrak Corporation: Sallie Olmsted / Amanda Bartz Office: 310-854-8124 / 310-854-8151 E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

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Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment