TV Icon 'Don Francisco' and Others Draw 400 Attendees to the Seventh Annual Hispanic Television Summit

TV Icon 'Don Francisco' and Others Draw 400 Attendees to the Seventh Annual Hispanic Television Summit

NEW YORK, Oct. 2 /PRNewswire/ -- About 400 registrants attended the Seventh Annual Hispanic Television Summit, presented by Broadcasting & Cable and Multichannel News on September 23 and 24 at the Marriott Marquis in Times Square. The Summit was the Hispanic cornerstone event during 2009 Advertising Week in New York.

Registration closely matched attendance levels from last year. About 50% of the registrants were first-time attendees or "returnees" after an absence of at least one year.

Attendees were from the U.S., Latin America, and Spain and represented networks, broadcasters, pay TV providers, broadband and mobile, financial investors, researchers, advertisers and agencies.

Returning sponsors included Fox Sports en Espanol (Presenting Sponsor), Univision Networks and VCI Solutions as well as Telemundo / mun2, Condista, La Familia / Cosmovision, TuTV, and ESPN Deportes. New sponsors this year included Eclipse Marketing, Avail TVN and Comcast Media Center.

The focus of the Summit was on the ways the Hispanic TV industry earns its money through advertising, subscriptions, transactions, and TV rights or syndication fees.

A standing-room-only crowd assembled to hear about the growth of Hispanic advertising from TV icon Mario Kreutzberger, better known as "Don Francisco" to millions of Univision viewers of Sabado Gigante, (the world's longest-running variety TV show). Telemundo president Don Browne spoke about the state of the Hispanic TV industry in a special interview with Multichannel News executive editor, Kent Gibbons. And, Jeffrey Hirsch, President for Time Warner's Residential Services in the NYC region spoke with Multichannel News Editor-in-Chief, Mark Robichaux, and shared his unique perspective as one of the few cable TV executives with professional experience in the two largest U.S. Hispanic markets -- LA and NY.

The prestigious Lifetime of Achievement in Hispanic Television Award was presented to Procter & Gamble in recognition of their commitment to Hispanic TV and in particular to Edgar Sandoval, P&G's GM of Marketing for North America, for his leadership. In prior years, the award has gone to news anchor, Jorge Ramos; internationally-renowned talk show personality, Cristina Saralegui; TV personality, Maria Celeste Arraras; sports caster Andres Cantor; and TV legend, Mario Kreutzberger aka "Don Francisco."

September 23 and 24 were officially proclaimed to be "Hispanic Television Summit Days in New York" by NYC Mayor, Michael Bloomberg. The presentation of the proclamation was by Carlos Manzano, the Executive Director of the NYC Commission for Latin Media & Entertainment.

The agenda featured an A-List of the advertising industry's brightest stars including Alain Groenendaal, President and CEO of wing; Jessica Pantanini, COO of Bromley Communications; Danielle Gonzales, Managing Director of Tapestry; Jorge Moya, COO of MGSCOMM; and communications services executive, Christine Clavijo-Kish, SVP at PR Newswire.

The prestigious line-up of pay TV leaders featured marketing executives like Andrew Capone of NCC, CEO of VCI Solutions Sarah Foss; SVP Ad Sales Tom Maney, Univision's EVP of Network Sales Peter Lazarus; DIRECTV's John de Armas, Time Warner's David Gray and Cox's Renata Franco and Philip Polk. Plus, a powerhouse of programming executives from broadcast, cable and satellite TV including David Sternberg and Matt Grim from Fox Sports en Espanol; Traug Keller and Robyn Remick from ESPN; Univision EVP Alina Falcon; Cine Latino President Jim McNamara; History en Espanol's Marlene Braga, Telemundo Station Group's Ronald J. Gordon; Liberman Broadcasting's Winter Horton, David Higgins from Comcast Media Center; Ruben Mendiola of Dish Latino, Chris Fager President of TuTV, Avail-TVN's Matt Cohen and Condista partner, Jorge Fiterre.

The Summit is presented annually by Broadcasting & Cable and Multichannel News and is produced for them by New York's Schramm Marketing Group Inc.

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, Telco TV and the Web. www.broadcastingcable.com

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

First Call Analyst:
FCMN Contact:

Source: Multichannel News and Broadcasting & Cable

CONTACT: Joe Schramm, +1-212-983-0219; jschramm@schrammnyc.com

Web Site: http://www.multichannel.com/

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Profile: International Entertainment