Travel Channel Boards thePlatform for Online and Mobile Video

Travel Channel Boards thePlatform for Online and Mobile Video

Popular travel site to utilize thePlatform to publish and syndicate video across the web and mobile

SEATTLE, Sept. 14 /PRNewswire/ -- Today, thePlatform, the leading white-label video management company, announced that it has been selected by Travel Channel Media to manage and publish broadband video across both web and mobile destinations. Travel Channel Media is the premier channel for travel-related content, both on television and the web, serving an aggregated audience of more than 94 million U.S. cable homes and two million unique web visitors per month.

Travel Channel Media will utilize thePlatform's media publishing system (mps) to manage the distribution and playback of short form programming, including original video and clips from popular shows such as: Travel Channel's Man v. Food, Anthony Bourdain: No Reservations, Bizarre Foods with Andrew Zimmern, Ghost Adventures, Samantha Brown's Passport Series, and Dhani Tackles the Globe. In addition to broadband video publishing, thePlatform will also manage the network's syndication efforts to third-party web destinations and mobile sites including: MSN Video, iTunes Podcast, YouTube, Comcast's The Fan, as well as the mobile video services of Verizon Wireless, AT&T, and Sprint Nextel. Travel Channel Media is also utilizing thePlatform's video player to create custom, interactive viewing experiences for their audiences.

"Due to the diverse viewing habits of our consumers, we want to broadly distribute our programs in order to reach the maximum number of viewers," said Drew Frederick, Sr. Director, IT and Technology at Travel Channel Media. "We turned to thePlatform because of their vast experience in supporting wide spread syndication for online and mobile which allows us to quickly expand our advertising reach and grow our audience."

"Travel Channel Media is widely viewed as one of the principal destinations for travel-related content, and we're proud to support their broadband and mobile video efforts," said Ian Blaine, CEO of thePlatform. "As their publishing needs grew increasingly complex, we were able to step in and help them distribute their content widely, increasing their brand exposure and the number of opportunities to monetize their content library."

thePlatform publishes video and other media to PCs, mobile devices, and TV. Media companies use thePlatform's media publishing system (mps) as their open, central hub for managing, monetizing and syndicating billions of professionally produced online video views annually.

About thePlatform

thePlatform(TM) is the leading white-label video management and publishing company. Media companies use thePlatform's media publishing system (mps) as the open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: Associated Press, BBC, Cablevision, CBS College Sports, CNBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, Gannett/USA Today, HIT Entertainment, PBS, PBS KIDS Sprout, Sony BMG, Starz Play, Time Warner Cable, Travel Channel Media, and numerous others. With a nine-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.theplatform.com.

About Travel Channel Media

Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in 94 million U.S. cable homes; Travel Channel HD(TM), the network's high-definition simulcast; travelchannel.com, the network's broadband travel hub; Travel Channel's video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO(TM); World Hum (worldhum.com), a leading online travel blog; and FlightDeck(TM), an innovative content-sharing and advertising network for online publishers and advertisers.

First Call Analyst:
FCMN Contact:

Source: thePlatform

CONTACT: Jeremy Pemble, jeremy@jlmpartners.com, or Val Petrova,
val@jlmpartners.com, both of JLM Partners for thePlatform, +1-206-381-3600

Web Site: http://www.theplatform.com/
http://www.travelchannel.com/

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Profile: International Entertainment