Outdoor Channel Broadens Distribution in Atlanta Through Launch on Comcast Digital Cable Basic

Outdoor Channel Broadens Distribution in Atlanta Through Launch on Comcast Digital Cable Basic

TEMECULA, Calif., Sept. 21 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) , America's leader in Outdoor TV, today announced that Outdoor Channel has been elevated to the more broadly distributed Digital Basic tier on Comcast Digital Cable in Atlanta, Georgia. As a result, Comcast's Atlanta viewers can now more easily access a robust spectrum of Outdoor Channel's popular hunting, fishing, shooting and adventure programming. This change is effective September 21, 2009.

"We are excited to deepen our affiliation with Comcast Atlanta and broaden our distribution across the state of Georgia," said Tom Hornish, COO at Outdoor Channel.

Added Randy Brown, Senior Vice President, Affiliate Sales and Marketing at Outdoor Channel, "The Atlanta area is home to passionate outdoor enthusiasts, and now subscribers from Lake Oconee and beyond can easily enjoy our high quality, category-leading programming."

"Outdoor Channel is great addition to the Atlanta market," said Larry Schweber, Vice President of Marketing for Comcast's Atlanta Region. "Our customers have a strong affinity for the outdoors, and we are pleased to make the nation's top-ranked outdoor cable network more widely available in our region."

Outdoor Channel takes viewers across the country and around the world, sharing unmatched thrills and experiences through the eyes of esteemed outdoor personalities.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 31.2 million cable and satellite subscribers for September 2009. Please note that this estimate regarding Outdoor Channel's subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

About Comcast Corporation

Comcast Corporation (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.9 million cable customers, 15.3 million high-speed Internet customers, and 7.0 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

First Call Analyst:
FCMN Contact: jharris@braincomm.com

Source: Outdoor Channel Holdings, Inc.

CONTACT: Company, Tom Hornish, Chief Operating Officer of Outdoor
Channel Holdings, Inc., +1-951-699-6991, ext. 104,
thornish@outdoorchannel.com; or Media, Nancy Zakhary of Brainerd
Communicators, +1-212-986-6667, nancy@braincomm.com, for Outdoor Channel
Holdings, Inc.

Web Site: http://www.outdoorchannel.com/

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Profile: International Entertainment