Rentrak Theatrical Announces Box Office Numbers for Weekend of September 18, 2009

Rentrak Theatrical Announces Box Office Numbers for Weekend of September 18, 2009

LOS ANGELES, Sept. 20 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of September 18 through September 20, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, September 20, 2009 by Rentrak Theatrical include:

                                                          Weekend   Rank  Title                      Distributor            Gross    Locations    1  Cloudy With A Chance Of       Sony                 $30,100,000  3119       Meatballs   2  The Informant                 Warner Bros.         $10,545,000  2505   3  Tyler Perry's I Can Do       Bad All By Myself            Lionsgate            $10,060,000  2255   4  Love Happens                  Universal             $8,455,590  1898   5  Jennifer's Body               20th Century Fox      $6,800,000  2702   6  9                             Focus Features        $5,547,959  2060   7  Inglourious Basterds          The Weinstein                                     Company              $3,603,000  2519   8  All About Steve               20th Century Fox      $3,400,000  2159   9  Sorority Row                  Summit Entertainment  $2,489,000  2591   10 Whiteout                      Warner Bros.          $2,060,000  2745   11 Julie & Julia                 Sony                  $1,900,000  2003   12 District 9                    Sony                  $1,850,000  1558    Weekend of 09/18/09 to 09/20/09    

Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:      Rogers & Cowan for Rentrak Corporation                  Sallie Olmsted              Amanda Bartz                  (310) 854-8124              (310) 854-8151                  solmsted@rogersandcowan.com abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com;
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment