Asia Premium Television Group's Plan for 'Mobilizing Entertainment' in China

Asia Premium Television Group's Plan for 'Mobilizing Entertainment' in China

BEIJING, Jan. 16 /PRNewswire-Asia-FirstCall/ -- Asia Premium Television Group (BULLETIN BOARD: ATVG) ("ATVG" or the "Company") is announcing it's plans to (1) change its name from "Asia Premium Television Group Inc." to "Entertainment Today Digital Inc." ("ET Digital"), and (2) focus the business on expanding its existing mobile marketing strategy by providing 1) Mobile internet software licensing and mobile community distribution, and 2) Internet based mobile media content and distribution.

1. Name Change

In order to legally effect the name change to Entertainment Today Digital, ATVG plans to acquire the rights to use the Entertainment Today ("ET") brand name from Entertainment Today Inc. Founded in 1967, Entertainment Today is a well-know entertainment press brand and web portal based out of Los Angeles, California. ATVG wants to license the Chinese non-exclusive rights to the ET brand to promote its planned entertainment related content business. ATVG plans to acquire the rights to the ET brand in China through a ten year licensing agreement with Entertainment Today Inc.

2. ET Digital's Future Business Strategy: "Mobilizing Entertainment"

ATVG (to be renamed ET Digital) shall strive to be China's leading provider of mobile entertainment technology and content. ATVG will focus its efforts on expanding its existing mobile marketing strategy by leveraging the Company's existing and future mobile technologies through third parties licensing agreements, and by developing internet based entertainment content for mobile distribution. The company's business operations will be divided into two parts: 1) Mobile internet software licensing and mobile community distribution; and 2) Entertainment related internet based mobile content production and distribution. By licensing its mobile media software to third parties while also creating its own top-tier internet based content for mobile distribution, ATVG would be in a unique position to capture a large segment of the current mobile market and thereby generate substantial marketing and advertising opportunities.

1) Mobile Internet Software Licensing and Mobile Community Distribution

The Company's mobile internet software licensing and mobile community distribution business would deploy a combination of existing and future mobile assets for sale through third party licensing agreements. Through these agreements the Company plans to build multiple user databases with highly specific consumer data, which would be leveraged to develop and sell targeted mobile marketing solutions to clients. ATVG plans to sell licenses for third parties to use P Phone, PIMIE, and Globstream mobile technologies. This would allow ATVG to generate cash revenues and gain non-exclusive proprietary rights to its client companies' mobile user databases. These databases would provide the backbone for ATVG's future mobile marketing business by giving the company access to as vast array of mobile user data that could be used to offer specialized and targeted mobile marketing solutions to advertisers.

A) Leveraging Existing Assets

ATVG (to be renamed "ET Digital") currently owns the P Phone and PIMIE mobile technologies, as well as the rights to a Jiangxi based wireless mobile minutes top-up business (see company SEC fillings on 2008.01.08 and 2008.05.16). P Phone, PIMIE, and the Jiangxi top-up businesses were part of ATVG's original mobile marketing strategy, however, due to a lack of operating funds and other factors beyond the company's control, ATVG was forced to wind down their business operations and eventually write them off. The Company still owns the rights to the P Phone and PIMIE technology. ATVG also still owns the right to operate as a Provincial Class One Service Provider in Jiangxi province and has a 70% stock ownership interest in the mobile minutes reselling business Jiangxi Hongchen Tenyi Telecommunications Company, Ltd (collectively referred to as the "Jiangxi wireless mobile top up business").

ATVG plans to leverage its P Phone and PIMIE technologies by selling

usage rights through third-party licensing agreements. Under the expected terms of the third-party licensing agreements, ATVG would receive cash payments as well as proprietary rights to the user database information generated by the user communities.

The Company plans to leverage the rights and assets to its now dormant

Jiangxi wireless top-up business by subcontracting the operations to CEC Unet Plc. ("CECU") and Tenyi Telecommunications, Ltd ("Tenyi"). CECU was originally supposed to assume control of ATVG's wireless top-up business in Quarter 1 2008, but was unable to do so because of cash fund raising difficulties. As a result the project never got off the ground and was shelved by ATVG. CECU's cash flow problems are being resolved and ATVG expects CECU to be able to assume operational control of the business sometime in Quarter 3 or 4 2009. Tenyi, a shareholder in ATVG controlled Hongchen Tenyi Telecommunications Company Ltd, is also a potential subcontractor of the business. In exchange for subcontracting the wireless top-up business operations to CECU or Tenyi, ATVG expects to receive a profit percentage as well as proprietary rights to CECU's mobile user database.

B) Acquiring New Assets

ATVG (to be renamed "ET Digital") is currently a convertible notes holder in Globstream Technology, Inc., a mobile technology internet software developer. In order to extend the breadth of its mobile internet software licensing and mobile community distribution business by gaining licensing rights to Globstream's mobile technology, ATVG is planning to acquire 100% of Globstream Ltd. To that end the Company is already in final status negotiations with Globstream to secure the acquisition.

Globstream is a Cayman Island based company founded by Dr. Wenjun Luo, whose lead investors include Will Stewart, Chairman of Sand Hill Capital, and Patrick McVeigh, a former senior executive of Apple and Palm. The Company has developed a unique mobile internet software called Total Mobile Media ("TMM") based on Dr. Luo's Ph.D. research at the University of Pennsylvania and the resultant patent-pending technology.

Internet content providers who purchase the rights to use the TMM software have an unprecedented ability to "mobilize" their web based content. In China there are over 600 million mobile users compared to only 290 million internet users. Because TMM is a Java based software it can be used on the majority of the mobile phones already on the Chinese market. TTM uses China's existing GPRS and EDGE mobile networks and hence provides an immediate market entry point for clients of TMM solutions. According to Dr. Luo, "Our competitive advantage is that our J2ME based media streaming technology and software gives us an addressable market of more than 80% of the mobile phone market, whereas most existing media streaming solution only support high-end smartphones and therefore only have around 10-20%. What's more, Globstream's licensees don't have to wait another 2-3 years for 3G networks to be pervasive in China in order to provide high quality mobile media-they can do it now. That means we can establish ourselves as a major player in China's mobile media market by becoming an accessible and recognizable brand to mobile users and content providers alike."

TMM software can be downloaded by users directly on to their phones, and the software allows them to seamlessly access streaming internet videos, audio files, text, and photos directly from licensed online content providers. Users can receive advertisements and coupons along side of internet media content. Users' preferences and habits are tracked through cookies, thereby making it possible to glean highly valuable marketing information as well as determine advertisement conversion rates.

TMM is a proven technology, and Globstream has already entered into strategic partnerships with two of China's largest media companies: China Central Television ("CCTV") and China National Radio ("CNR"). Under the agreements, CCTV and CNR will adopt Globstream's TMM solution to enable their mobile community users to access CCTV and CNR's rich internet content directly from mobile phones.

The target clients for TMM would be large to medium Chinese based internet media content providers. These could include, but would not be limited to, traditional media businesses with TV, radio, newspaper and magazine operations, as well as other existing online news, sports, and entertainment sites. Potential clients could also come to include any consumer brand companies and advertisers seeking to reach and attract consumers via mobile means.

ATVG plans to license the software to third parties in exchange for cash payments and proprietary rights to the user databases of its client content providers. By accessing the various databases of its different licensees, ATVG will be able to put together detailed marketing strategies based on dozens of demographics and interests. We can then supply directed and effective mobile advertising solutions to advertisers.

2) Mobile and Internet Content Production and Distribution Business

In order to capitalize on our acquired ability to distribute web based mobile media content and maximize our ability to generate mobile marketing revenues, ATVG (to be renamed ET Digital) plans to develop its own internet based mobile media entertainment content.

ATVG plans to derive its internet and mobile content by aggregating China's best entertainment related internet content consisting primarily of entertainment news and blogs, celebrity videos and music, and fan clubs and message boards. Hosted on one of China's leading news portals, this content would also be made available to mobile users via our TMM software. In order to generate the highest quality entertainment content, ATVG plans to leverage its existing relationships in the entertainment industry to assemble over 100 of China's top entertainment journalists and bloggers, and publish their content on our website. We are currently in discussion with one of China's biggest internet news portals to host the ET Digital website.

ATVG believes that the key to developing its mobile marketing strategy is to develop a "mobilized community" around highly popular, easily accessible, top quality mobile content. A strong community of users will drive advertising and insure high visibility for client companies.

According to one of ATVG's director's Mr. Jing Xing, who is involved in other successful media marketing ventures, "Our experience shows that successful media marketing businesses are always based around content. Content drives users, users drive advertising. If you can develop good content and own an innovative, high-tech means of distribution, then you can simultaneously develop a community of users and advertisers. We believe that is exactly what ET Digital's model of leveraging content and mobile distribution will do, and it is how we plan to make ET Digital a leader in China's emerging mobile market."

FCMN Contact: yangfen1@gmail.com

Source: Asia Premium Television Group

CONTACT: Yang Fen of Asia Premium Television Group, +86-10-8776-2828
x8026

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Profile: International Entertainment