Swiffer Goes to the Dogs!

Swiffer Goes to the Dogs!

Swiffer is the Official Cleaner of DreamWorks Pictures and Nickelodeon Movies' Motion Picture "Hotel for Dogs"

CINCINNATI, Jan. 15 /PRNewswire-FirstCall/ -- Procter & Gamble's (P&G) (NYSE:PG) Swiffer brand has teamed up with DreamWorks Pictures and Nickelodeon Movies to become the official cleaner of the studios' upcoming motion picture "Hotel for Dogs," releasing on January 16th by Paramount Pictures. Through this partnership, P&G will showcase the newly enhanced Swiffer Sweeper, which has a redesigned 360 degree swivel-head that helps reach and clean the places in your home that pet hair, dust and dirt love to hide -- like the corners and edges of floors -- but where brooms can't always go.

As the premiere's title sponsor, Swiffer will be sweeping up at the "Hotel for Dogs" Celebrity Dog Green Room, where the hairiest stars of the movie will primp before their red carpet appearance. Celebrity pet groomer Tom Gunderson, the on-set animal groomer for "Hotel for Dogs," has deemed Swiffer the "groomer's choice" for pet hair clean up and will be on hand at the Celebrity Dog Green Room to share his tips on how pet owners can keep their homes hair-free.

"While we love our hairy pooches and pets, removing pet hair from the home can truly be one of the toughest cleaning battles consumers face on a daily basis," says Guerin McClure, assistant brand manager, Swiffer. "This partnership illustrates how Swiffer gives your home a complete clean and can combat pet hair, even with the hairiest four-legged friend in the house and, in the case of 'Hotel for Dogs,' many hairy four-legged friends."

The multi-faceted consumer promotion is supported by co-branded media buys, PR and field promotions. For additional information on "Hotel for Dogs" or on the entire family of Swiffer products, consumers can visit www.swiffer.com.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

First Call Analyst:
FCMN Contact: Christine.Kapp@mslworldwide.com

Source: Procter & Gamble

CONTACT: Kate Ritter of MS&L for Procter & Gamble, +1-212-468-3488,
kate.ritter@mslworldwide.com

Web Site: http://www.pg.com/
http://www.swiffer.com/

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Profile: International Entertainment