HD Digital Radio Alliance Continues Aggressive Marketing Campaign in Q1 Despite Down Economy

HD Digital Radio Alliance Continues Aggressive Marketing Campaign in Q1 Despite Down Economy

Broadcasters Taking Their Own Advice: Maintaining Advertising Presence and Staying in Front of Consumers

   New Ad Flight Focuses on HD Radio 'Evolution'      WHAT:  The HD Digital Radio Alliance is continuing to market          aggressively to consumers in this down economy as it kicks off          its Q1 ad campaign. The new flight of ads focuses on 'evolution'          and how HD Radio came to be.           The Alliance salutes the broadcasters for doing exactly what          they recommend to their customers:           - Use the down economy to aggressively market your business          - Have dialogue with your customers          - Maintain your marketing messaging.           In fact, history and studies show that advertisers who continue          marketing in tough economic environments steal share from their          competitors.    WHY:   HD Radio has 'evolved' and wants to show off its cool new features          (iTunes Tagging), low price-points (as little as $79), extra          stations (from Indie Rock to Smooth Jazz to The Irish Channel),          and no subscription fees (perfect during a recession). And with          less advertising 'clutter,' there has never been a more perfect          time for the message to resonate with consumers.    WHEN:  The campaign kicks off Q1 2009, from December 29th through          March 29th.    WHERE: To listen to the spots, go to www.HDRadioAlliance.com.          User: hdradio          Passcode: newyear    Contacts:   Courtney Kaczak/Michele Clarke   Brainerd Communicators, Inc.   (212) 986-6667   kaczak@braincomm.com   clarke@braincomm.com    /PRNewswire - Dec. 22/  

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Source: HD Digital Radio Alliance

Web Site: http://www.hdradioalliance.com/

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Profile: International Entertainment