Rentrak Theatrical Announces Box Office Estimates for Weekend Of December 21, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend Of December 21, 2008

LOS ANGELES, Dec. 21 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of December 19 through December 21, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, December 21, 2008 by Rentrak Theatrical include:

    Rank   Title                                Weekend Gross       Locations       1    Yes Man                                $18,160,000           3434      2    Seven Pounds                           $16,000,000           2758      3    The Tale Of Despereaux                 $10,507,040           3104      4    The Day The Earth Stood Still          $10,150,000           3560      5    Four Christmases                        $7,745,000           3515      6    Twilight                                $5,227,000           2991      7    Bolt                                    $4,256,000           2968      8    Slumdog Millionaire                     $3,150,000            589      9    Australia                               $2,325,000           2212     10    Quantum Of Solace                       $2,150,000           1874     11    Milk                                    $1,641,290            356     12    Madagascar Escape 2 Africa              $1,510,000           2007            Weekend of 12/19/2008 to 12/21/2008            (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                Amanda Bartz              (310) 854-8124                (310) 854-8151              solmsted@rogersandcowan.com   abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

---

Profile: International Entertainment