Project Playlist Announces Agreement with SONY BMG MUSIC ENTERTAINMENT

Project Playlist Announces Agreement with SONY BMG MUSIC ENTERTAINMENT

PALO ALTO, Calif., Dec. 22 /PRNewswire/ -- Project Playlist, Inc., the leading social media network where music fans discover, create, and share playlists today announced an agreement with SONY BMG that will provide its users direct access to SONY BMG's extensive digital music library of audio and video. By adding SONY BMG's rich catalog to its service, Project Playlist will enhance fans' social networking and discovery experience, and ultimately increase the distribution and digital commerce of music content online.

Project Playlist will provide instant access to SONY BMG's audio and video content including today's popular artists, catalog classics, and new emerging talent - which will increase user choice and music quality. Project Playlist has become one of the Web's most popular services where fans can connect with their favorite artists as well as share, discover and purchase music online. Terms of the agreement were not disclosed.

"We are pleased to enter into this content agreement with Project Playlist," commented Thomas Hesse, President of Global Digital Business, U.S. Sales, and Corporate Strategy for SONY BMG MUSIC ENTERTAINMENT. "We are excited about the company's efforts to create an attractive user experience around music discovery and support its plan to enhance its free streaming and playlist management service with new opportunities to drive commerce."

"Collaborating with SONY BMG is a significant milestone in our effort to improve the access and quality of content on Project Playlist, and enhance the overall user experience," said Jeremy Riney, founder of Project Playlist. "We hope that we soon will be able to provide our users with ready access to even more of the music they want in the way that they want it."

Project Playlist is one of the fastest growing Web sites and most popular widgets on the Internet, according to market research company comScore, with more than 40 million users*. The service provides music fans with the ability to easily discover digital music, build custom playlists, and share with anyone, anywhere on the Web.

About Project Playlist, Inc.

Project Playlist is a leading social media network for consumers to discover, organize and share short form media content across the social Web. The Company will leverage the power of the playlist to help media companies and the record industry virally promote, distribute and monetize their content. The company is based in Palo Alto, CA. For more information, visit www.playlist.com.

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony BMG Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

* according to comScore, November 08

First Call Analyst:
FCMN Contact:

Source: Project Playlist, Inc.

CONTACT: TJ Snyder, +1-415-345-4756, playlist@outcastpr.com, for
Playlist; or Claire Von Schilling, Claire.VonSchilling@sonybmg.com, for Sony

Web site: http://www.playlist.com/

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Profile: International Entertainment