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International Entertainment News

Tuesday, November 25, 2008

Verizon to Open Unique 'Store Within a Store' on Friday (Nov. 28) Featuring Largest TV Screen in New England

Verizon to Open Unique 'Store Within a Store' on Friday (Nov. 28) Featuring Largest TV Screen in New England

READING, Mass. -- Verizon will open the company's new Lifestyle Store on Friday, Nov. 28, at 11 a.m. inside the Jordan's Furniture megastore here. The Verizon "store within a store" is designed to resemble a home setting, and consumers will be able to test out FiOS Internet and FiOS TV projected on a 192-inch flat screen TV, the largest TV screen in New England, in surroundings provided by Jordan's Furniture.

   WHEN:         Friday, Nov. 28, at 11 a.m.    WHERE:        Verizon Lifestyle Store at Jordan's Furniture, Walker's                 Brook Drive, Reading    WHO:          Bob Driscoll, Verizon regional vice president of sales                 Peter Bolton, vice president of Jordan's Furniture stores    BACKGROUND:   Verizon and Jordan's Furniture enjoy a unique marketing                 arrangement, which includes the Verizon IMAX Theater. The                 two companies have worked together to create a unique store,                 constructed to resemble a living room and home office and                 featuring a 192-inch flat screen TV (16 feet by 9 feet), the                 largest TV screen in New England.    MEDIA CONTACTS:   Phil Santoro (Verizon) 617-743-4760 or                     (cell) 781-439-5280                     Heather Copelas (Jordan's Furniture) 508-828-4065    /PRNewswire - Nov. 25/  

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Source: Verizon


Profile: International Entertainment

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