Synutra Leads its Industry in 2009 CCTV Primetime Advertising Auction

Synutra Leads its Industry in 2009 CCTV Primetime Advertising Auction

QINGDAO, China and ROCKVILLE, Md., Nov. 25 /PRNewswire-Asia/ -- Synutra International, Inc. (Nasdaq: SYUT, "Synutra"), a leading infant formula company in China, and a producer, marketer and seller of nutritional products for infants, children and adults, today announced that it ranked 5th overall in last week's China Central Television (CCTV) 2009 primetime advertising slot auction. The Company was awarded advertising slots approximately equivalent to a gross tender of RMB 223.4 million (USD $32.85 million), a 40% increase over its television advertising spending of RMB 158.0 million (USD $23.23 million) in the previous year. The slots granted to the Company exceeded those granted to the other dairy and infant formula industry participants in the auction.

Dr. William Weiqiao Wu, Synutra's President of Sales and Marketing, said, "The CCTV primetime slots will significantly boost our share of voice in the marketplace, and this primetime advertising opportunity is an important part of our brand rebuilding initiative and growth strategy for next year. We will frontload the primetime spots in the first calendar quarter of 2009, with corporate branding and product campaigns geared toward brand equity revitalization and new product launches, and will use the remaining slots to maintain our airwave presence throughout the year."

Dr. Wu continued, "CCTV remains the leading TV advertising media outlet in China and our campaign placements will benefit from CCTV's coverage, which has the nation's broadest reach."

Synutra Chairman and Chief Executive Officer Liang Zhang said, "We are encouraged by the recent government moves to clean up and rebuild the country's dairy industry in the aftermath of widespread melamine contamination earlier this year. We expect the industry to undergo a major restructuring, and we are planning accordingly. We will initiate aggressive marketing campaigns in early 2009 in anticipation of such restructuring. Adhering to our core value of ensuring product quality and safety for our customers, we have chosen to use our international resources to supplement domestic milk supplies with imported dairy ingredients for our core infant formula products, such as the new U-Smart series and the Super series. We are committed to providing our Chinese consumers with the best and safest products, regardless of where the ingredients are sourced. We pride ourselves on our standing as an international company that is deeply rooted in the Chinese marketplace, and I believe our new market positioning and growth strategy will help rebuild and enhance shareholder value."

About Synutra International, Inc.

Synutra operates nine subsidiaries developing, producing, distributing and selling dairy-based nutritional products across the People's Republic of China. It offers its products for infants, children, adults, pregnant women and nursing mothers under the "Sheng Yuan" or "Synutra" master brand and several sub-brands, including "Super," "U-Smart" and "Mingshan." The Group's extensive sales network covers 29 provinces and provincial-level municipalities in China, and comprises over 420 distributors and over 1,000 sub-distributors who sell Synutra's products in nearly 63,400 retail outlets.

The information contained herein includes statements, estimates, projections, guidance or outlook that constitute "forward-looking" statements as defined under U.S. federal securities laws. Generally the words "believe," "expect," "intend," "estimate," "anticipate," "plan," "project," "will" and similar expressions, identify forward-looking statements, which generally are not historical in nature. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act

   For more information, please contact:     Mr. Weiguo Zhang    Synutra, Inc.    Tel:   +1-301-840-3888    Email: wzhang@synutra.com     Ms. Delia Cannan    Taylor Rafferty    Tel:   +1-212-889-4350    Email: synutra@taylor-rafferty.com  

Source: Synutra International, Inc.

CONTACT: Mr. Weiguo Zhang, Synutra, Inc. at +1-301-840-3888 or
wzhang@synutra.com; Or Ms. Delia Cannan, Taylor Rafferty at +1-212-889-4350 or
synutra@taylor-rafferty.com for Synutra

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Profile: International Entertainment