Greater Media Radio Stations Among First in the Country to Offer New iPhone Technology
Greater Media Radio Stations Among First in the Country to Offer New iPhone Technology
Stations in Boston, Detroit and Point Pleasant/Belmar offer iPhone One Touch Access
BOSTON, Nov. 25 /PRNewswire/ -- Greater Media, Inc. (GMI) announced today that three of its radio stations are among the first in the nation to provide exciting new technology which enables listeners to access and hear the station's stream on their iPhone with the touch of a button.
The application, developed by Jacobs Media, is now available to listeners of Radio 92.9 FM WBOS in Boston, MA; WRIF FM in Detroit, MI; and 95.9 FM WRAT in Point Pleasant/Belmar, NJ. They will be joined soon by WMMR-FM in Philadelphia, PA
IPhone One Touch Access is unique because listeners now have the ability to directly access a station's audio stream instead of having to access a directory. In addition, the station's logo becomes an icon within easy reach right on their iPhone.
The application also allows the station to provide its HD2 channel under its single icon/logo.
"This is another step in Greater Media's commitment to extend our station brands to every platform our listeners are using, and this application is the only one designed from the listener's point of view," said Tom Bender, Greater Media Senior Vice President and General Manager of Greater Media Interactive. "It's incredibly easy to download and even easier to use. No scrolling through long lists of music genres and internet stations; you simply take your favorite station with you."
"Everyone knows that the key for radio is to get its streams on mobile devices, and the iPhone is the most popular, buzz-worthy mobile device," said Jacobs Media General Manager Paul Jacobs. "With this application, stations will not only be able to stream on the iPhone, but listeners will be able to access the stream with a touch of the station's icon on the device, instead of scrolling through lists of stations."
Greater Media is the first radio company in the United States to purchase the One Touch application.
About Greater Media, Inc:
Greater Media, Inc. is the parent company of 23 AM and FM radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets. It also owns a group of weekly newspapers in central New Jersey as well as several telecommunications towers located throughout the United States.
First Call Analyst:
FCMN Contact:
Source: Greater Media, Inc.
CONTACT: Heidi Raphael of Greater Media, +1-781-348-8612,
hraphael@greatermedia.com
Profile: International Entertainment
0 Comments:
Post a Comment
<< Home