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Sunday, June 08, 2008

AT&T U-verse Marks One-Year Anniversary of Giving San Diego Consumers Real Choice in Television Service

AT&T U-verse Marks One-Year Anniversary of Giving San Diego Consumers Real Choice in Television Service

Strong Market Response Reflects Customer Desire for Enhanced TV Viewing, State-of-the-Art Interactive Features

SAN DIEGO, June 9 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE:T) today announced that AT&T U-verse(SM) TV is now available to more than a quarter of a million homes in the Greater San Diego area, marking a significant expansion since AT&T U-verse launched locally in June 2007. In the year since service has been available, AT&T U-verse TV has redefined the television experience for San Diego consumers, using a 100 percent IP-based platform that enables new, innovative features and raises TV viewing to a whole new level.

"More San Diego consumers are realizing that AT&T U-verse TV is more than just TV; it's about a complete entertainment experience," said Chris Sambar, general manager for AT&T San Diego. "U-verse TV offers better choice, a huge HD lineup, popular programming and greater control and features. No wonder customer response has been so strong."

The rapid expansion of AT&T U-verse in the San Diego area mirrors the growth of U-verse services nationwide. AT&T recently announced that it ended the first quarter with 379,000 U-verse customers and is on track to reach 1 million customers by the end of 2008.

San Diego customers can choose from a variety of U-verse packages, which include popular programming options, unmatched features and prices that start as low as $44 a month, depending on the selected programming and Internet packages (other monthly charges apply).

Since introducing U-verse services in San Diego, AT&T has launched several new features that take advantage of its 100 percent Internet Protocol (IP)-based platform. IP technology helps U-verse TV offer advanced capabilities that customers don't get from other local providers, such as the ability to record four programs at once on the digital video recorder (DVR), Web and Mobile Remote Access to the DVR and access to more than 40 High Definition (HD) channels.

The interactive features -- available to customers at no extra charge -- that were added in the past year and further differentiate U-verse TV from cable include:

    --   AT&T Online Photos from Flickr, which lets you simply and         conveniently browse the photos you've uploaded to flickr.com and         watch slide shows on your U-verse TV screen from the comfort of your         couch.    --   AT&T U-bar, which brings customizable weather, stock, sports and         traffic information to the U-verse TV screen, without interrupting         the current program. AT&T High Speed Internet subscribers can         personalize the U-bar from the AT&T portal to display weather at         specific locations, your personal stock portfolio and scores for         your favorite sports teams.    --   YELLOWPAGES.COM TV, for fast and easy searches to find local         businesses and other information via your TV screen.     --   AT&T Yahoo! Games, so you can now play your favorite online games --         including Sudoku, Solitaire, JT's Blocks, Mah-jongg Tiles and Chess         -- on the TV screen.    

AT&T U-verse is now available in the following Greater San Diego-area communities: Bonita, Camp Pendleton South, Carlsbad, Chula Vista, City of San Diego, Del Mar, El Cajon, Encinitas, Escondido, Fairbanks Ranch, Fallbrook, La Mesa, La Presa, Lakeside, Oceanside, Rancho Bernardo, San Marcos, Solana Beach, Valley Center, Vista.

AT&T is the only national provider to offer a 100 percent IP-based television (IPTV) service, making AT&T U-verse TV one of the most advanced television offerings available anywhere. AT&T is deploying next-generation video services, including AT&T U-verse TV, as part of its mission to connect people with their world, everywhere they live and work, and do it better than anyone else.

For additional information on AT&T U-verse -- or to find out whether it's available in your area -- visit http://uverse.att.com/, call 800-ATT-2020 or stop by one of the 18 Greater San Diego-area retail locations.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

First Call Analyst:
FCMN Contact: rolf.gatlin@fleishman.com

Source: AT&T Inc.

CONTACT: Clare Littlejohn, +1-619-237-7700,
clare.littlejohn@fleishman.com, for AT&T

Web site: http://www.att.com/


Profile: International Entertainment

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