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Sunday, June 08, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of June 8, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of June 8, 2008

LOS ANGELES, June 8 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of June 6 through June 8, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, June 8 by Rentrak Theatrical include:

   Rank Title                                     Weekend Gross    Locations      1  Kung Fu Panda                               $60,000,000        4114     2  You Don't Mess With The Zohan               $40,000,000        3462     3  Indiana Jones Kingdom Crystal Skull         $22,805,000        4190     4  Sex And The City                            $21,310,000        3325     5  Strangers, The                               $9,288,750        2477     6  Iron Man                                     $7,522,000        2931     7  Chronicles of Narnia: Prince Caspian         $5,527,000        3065     8  What Happens In Vegas                        $3,400,000        2366     9  Baby Mama                                      $779,090         922    10  Made Of Honor                                  $775,000         740    11  Visitor, The                                   $503,000         260    12  Forgetting Sarah Marshall                      $475,150         442    Weekend of 06/06/2008 to 06/08/2008    (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

    Contacts: Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                 Amanda Bartz              (310) 854-8124                 (310) 854-8151              solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or
Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/


Profile: International Entertainment

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