Camila Goes Mobile With Verizon Wireless - Offering Exclusive Tracks Only to V CAST Customers

Camila Goes Mobile With Verizon Wireless - Offering Exclusive Tracks Only to V CAST Customers

Hottest Mexican Group Kicks-Off U.S. Tour with Wireless Technology that Lets Fans Savor the Experience Beyond the Concert

BASKING RIDGE, N.J., June 6 /PRNewswire/ -- Camila, the hottest group in Latin music right now, is launching their first headlining U.S. tour with a 17-city schedule that kicks off in Miami, on June 6. This Latin sensation, whose albums have sold in excess of 800,000 units worldwide, has joined forces with Verizon Wireless to further connect with fans via mobile technology. Camila's song, "Todo Cambio," recently won two Billboard awards for the album of the same name, which has sold nearly 400,000 copies in the U.S. in 12 months.

Verizon Wireless customers who download Camila's content via their V CAST-enabled handsets will have a chance to win a pair of tickets sent directly to their phones. These mobile tickets will be their entry into the show. Others may purchase tickets at traditional outlets. For more information go to www.camilainconcert.com

"We can't wait to embark on our first ever U.S. tour, where we will get to meet our Latin fans in America," said Jorge Juarez, manager for Camila. "We couldn't be more excited to finally hit the road on our first tour of the U.S. with Verizon Wireless, who is always at the forefront of mobile technology and great new music. We're going to do it Latin style and it's going to be a HOT summer run."

"We are thrilled to deliver our customers the hottest Latin group in music right now," said Ed Ruth, director of digital music for Verizon. "Together we will reach Camila fans via their cell phones and deliver a fun and interactive tour experience that will extend far beyond the live performance."

Verizon Wireless extends the Camila experience before and after each show by delivering the following:

Exclusive Music

Verizon Wireless will deliver six Camila songs exclusively to V CAST Music customers. These songs are not available anywhere else in the U.S. and can be downloaded over-the-air directly to fans' phones as a full-song download, a ringtone or ringback tone.

The Camila Experience

Customers who have downloaded Camila music, ringtones or ringback tones will be automatically entered into a sweepstakes to win a chance to meet Camila in person. Ten winners and their guests will have the opportunity to be a part of the Camila VIP Experience, which includes an acoustic performance, a short Q&A and a photo taken with the band. This is the ultimate fan experience.

Green Screen

At select shows, fans have the opportunity to star in a music video with Camila via a green screen. Fans can "be in the band" and appear as though they are performing with Camila. Video clips will be sent directly to fans via their mobile phones, to share with their friends.

Mobile Tickets

Verizon Wireless customers in each of the tour cities who have downloaded any type of Camila mobile content from V CAST will be entered for a chance to win one of 10 pairs of tickets. These loyal customers and fans will receive a mobile ticket sent directly to their phones that is good for two tickets to the hottest Latin show in town.

Song ID

Song ID stations will be set up at each venue to demonstrate to fans how to use V CAST Song ID to listen to a four-song live Camila EP available exclusively through Verizon Wireless. Fans can easily purchase songs from Camila, including the exclusive live EP, the matching ringtone or ringback tone with just one click. The Camila tour presented by Verizon Wireless is in support of their latest album, "Todo Cambio," which has already spawned the hit title track "Todo Cambio," which was nominated last year for a Latin Grammy. The album has been hailed as one of the most important and romantic releases of 2007 and has placed them at the top of the Mexican and U.S. charts as one of the fastest growing Latin groups today.

Camila In Stores

In support of their U.S. tour fans are invited to meet and greet Mexican pop Camila at five participating Verizon Wireless Communications Stores, including:

   June 10, 2008   Atlanta                   3625 Satellite Blvd.                   Duluth, Ga. 30096    June 14, 2008   Chicago                   6451 W. Diversey Ave.                   Chicago 60707    June 17, 2008   Fresno                   550 S. Clovis Ave. Suite 105                   Fresno, Calif. 93727    June 20, 2008   Las Vegas                   2225 Civic Center Drive Suite 120                   Las Vegas 89030    June 29, 2008   San Antonio                   7635 NW loop 410 #101                   San Antonio 78245   

Fans can download Camila's songs, including their latest single, "Yo Quiero," as ringback tones, true tones and full-song downloads, both over-the-air and on their PCs via V CAST Music. Customers will be charged $1.99 per megabyte for data usage when downloading ringtones or ringback tones. However, megabyte pricing is not charged for downloading music, or text, picture and video messaging.

For more information on mobile music from Verizon Wireless, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit www.verizonwireless.com/music. For information on Camila, visit www.camilainconcert.com or visit the Spanish-language site at www.camilaenconcierto.com.

   Schedule for the Camila tour Presented by Verizon:    Date                 Location                 Venue   June 6, 2008         Miami                    Fillmore   June 9, 2008         Kissimmee, Fla.          Kissimmee Civic Center   June 10, 2008        Atlanta                  Atlanta Nightlife   June 11, 2008        Charlotte, N.C.          Neighborhood Theater   June 13, 2008        New York                 Nokia Theatre   June 14, 2008        Chicago                  Congress Theater   June 15, 2008        Denver                   Ogden Theater   June 17, 2008        Fresno, Calif.           Rainbow Ballroom   June 18, 2008        San Francisco            Grand Ballroom   June 19, 2008        Irvine, Calif.           UCI Bren Center   June 20, 2008        Las Vegas                The Joint   June 21, 2008        Tucson, Ariz.            Ava Del Sol Casino   June 22, 2008        Phoenix                  Celebrity Theater   June 26, 2008        Dallas                   Far West   June 27, 2008        McAllen, Texas           Civic Center   June 28, 2008        Houston                  Arena Theater   June 29, 2008        San Antonio              Club Rio     About Verizon Wireless  

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 67.2 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

Source: Verizon Wireless

CONTACT: Brenda Boyd Raney of Verizon Wireless, +1-908-559-7518,
Brenda.Raney@verizonwireless.com; or Edith Vazquez of Sony BMG for Camila,
+1-305-695-3682, or +1-305-903-7168 (mobile), edith.vazquez@sonybmg.com

Web site: http://www.verizonwireless.com/
http://www.camilainconcert.com/
http://www.camilaenconcierto.com/

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Profile: International Entertainment