Heavy Launches Husky Media Canada

Heavy Launches Husky Media Canada

CORUS ENTERTAINMENT TO DISTRIBUTE ORIGINAL HEAVY PROGRAMMING USING HUSKY MEDIA'S GLOBAL VIDEO MONETIZATION PLATFORM

TORONTO and NEW YORK, June 6 /PRNewswire/ -- The Heavy Corporation today announced the launch of Husky Media Canada, a premium video ad network created for video content across the web. Corus Entertainment, a leading Canadian media and entertainment company, has signed on as Husky Media Canada's anchor partner, deploying and promoting original, award-winning Heavy programming across its radio sites in a customized channel, through its male-oriented radio stations including 102.1 the Edge in Toronto, CFOX in Vancouver, Power 97 in Winnipeg and Q107 in both Toronto and Calgary, to name a few.

The Husky Media video monetization platform wraps any video player (YouTube, Revver, Google and more) with a "Video-Skin," a premium, high CPM ad unit, designed for brand advertisers. For advertisers, Husky Media is building unprecedented reach around video -- in all video formats. Husky also gives advertisers access to specific psychographics and includes vertical networks such as music, entertainment and action sports.

"Heavy has seen such incredible success over the years with our proprietary Husky video monetization platform that publishers and broadcasters see the benefit of dramatically increasing their video streams whilst delivering premium branding opportunities for advertisers" said David U.K., Managing Director of Heavy Canada. "It's with great pleasure that we bring our award-winning, irreverent programming to Corus Entertainment, one of the top Canadian media companies, marking the perfect occasion to launch Husky Media Canada."

"Corus' partnership with Husky Media Canada strengthens our distinctive position as the leader in online music and entertainment content on Canadian radio," said David Huszar, General Manager, Splice Interactive Media, Corus Entertainment. "We're committed to creating leading edge interactive experiences for increased listener engagement and are confident Heavy's fresh programming will resonate extremely well with our male-oriented radio stations."

The Heavy Corporation also recently announced that they have reached an agreement with CBS Interactive to distribute Heavy's award-winning sports series, The Burly Sports Show, on CBSSports.com. The Burly Sports Show will be distributed using Heavy's innovative video advertising platform, The Husky Network.

About Heavy

The Heavy Corporation is focused on making video valuable. The company owns and operates Heavy.com, one of the Web's leading destinations for men 18- 34, and the Heavy Men's Network, reaching over 17MM men ages 18-34 through music, urban lifestyle, gaming and comedy. The company recently launched Husky Media, the premier video monetization platform, which powers the Heavy Men's Network, and is a platform for all video publishers to monetize their video assets at premium advertising rates.

Husky Media provides publishers of all sizes the ability to easily increase the value of their video, and provide their users with a better video viewing experience. Husky Media allows publishers to wrap any player with high impact ad units that provide 100% share of voice and increase inventory and video views by over 250%. More can be seen at www.huskymedia.com.

Heavy.com is one of the web's leading consumer video companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique original programming with those of its users to create an environment where you can control and even participate in your own personal video experience. Heavy's original programming staples include "Knob Hockey", "Canadian Contraband," "Flex and the City," "Over the Hills," "Superficial Friends," "Heavy Music", "The Kensington Report", "Kung Fu Jimmy Chow", "Blisster," "Behind the Music that Sucks," and the Webby Award-winning "Burly Sports Show."

Heavy's original programming is available in Canada on Virgin Mobile Canada, TiVo, Sony PSP and Apple iPod. Heavy launched several Television Shows in Canada on Alliance Atlantis' IFC, Showcase Action and Diva Channels. Advertisers on the broadband network include Molson Canadian and Coors Light, Proctor and Gamble, Unilever, Virgin Mobile, Honda, Warner Bros. Canada, Labatt, Fanta, Nissan, Maple Pictures, TELUS, Paramount, Diesel, Axe, Sony and Nike.

   Press Contacts:    The Morris + King Company   Lane Buschel / Chris Macowski   212-561-7454 / 212-561-7459   lane.buschel@morris-king.com   chris.macowski@morris-king.com  

First Call Analyst:
FCMN Contact:

Source: The Heavy Corporation

CONTACT: Lane Buschel, +1-212-561-7454, lane.buschel@morris-king.com, or
Chris Macowski, +1-212-561-7459, chris.macowski@morris-king.com, both of The
Morris + King Company, for The Heavy Corporation

Web site: http://www.heavy.com/
http://www.huskymedia.com/

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Profile: International Entertainment