FRONTLINE's 'Bush's War' Web Site Breaking Series' Records for Online Views

FRONTLINE's 'Bush's War' Web Site Breaking Series' Records for Online Views

Watch Online at http://www.pbs.org/frontline/bushswar/

BOSTON, April 1, 2008 /PRNewswire/ -- FRONTLINE's landmark 4.5-hour special "Bush's War," which aired last week on PBS, is breaking series' records for online viewership, with more than 1 million views of the streamed video segments in the first few days following its television broadcast. The popularity of the online video puts "Bush's War" on a trajectory to quickly become the most widely viewed film in FRONTLINE's online archive.

"The unprecedented response to this Web site marks a turning point in FRONTLINE's history, where we truly have become a multi-platform series," says Executive Producer David Fanning. "The primetime television audience is part of a larger footprint that now includes a sizeable number of online viewers as well as those who watch FRONTLINE on-demand, through time-shifting devices, and on digital cable channels." Some recent FRONTLINE titles are also available for purchase via download through iTunes.

A special feature of the "Bush's War" Web site is an interactive annotated timeline of the war on terror featuring 175 embedded video clips and links to more than 400 interviews FRONTLINE has conducted with Bush administration insiders, military commanders, foreign policy experts, journalists and world leaders across the political spectrum.

Now celebrating its 25th anniversary season, FRONTLINE has garnered every major award in broadcast journalism and built a reputation for powerful reporting that tackles the tough, controversial and complex stories that shape our times. Since 2002, FRONTLINE has offered streaming video of full-length programs -- free and with no commercials -- and hosts a video archive of 70+ reports. Beginning with "Bush's War," FRONTLINE's online video is available in full screen format using the latest Flash technology.

Watch more FRONTLINE programs online at http://www.pbs.org/frontline/view/

"Bush's War" is a FRONTLINE co-production with Kirk Documentary Group, Ltd. The writer, producer and director is Michael Kirk. The producer and reporter is Jim Gilmore. FRONTLINE is produced by WGBH Boston and is broadcast nationwide on PBS. Funding for FRONTLINE is provided through the support of PBS viewers. Major funding for FRONTLINE is provided by The John D. and Catherine T. MacArthur Foundation. Additional funding is provided by the Park Foundation. FRONTLINE is closed-captioned for deaf and hard-of-hearing viewers and described for people who are blind or visually impaired by the Media Access Group at WGBH. FRONTLINE is a registered trademark of WGBH Educational Foundation. The executive producer of FRONTLINE is David Fanning.

   Contacts:   Jessica Smith   617/300-5374   jessica_smith@wgbh.org    Diane Buxton   617/300-5375   diane_buxton@wgbh.org  

First Call Analyst:
FCMN Contact:
http://www.pbs.org/frontline/bushswar/

Source: FRONTLINE

CONTACT: Jessica Smith, +1-617-300-5374, jessica_smith@wgbh.org, or
Diane Buxton, +1-617-300-5375, diane_buxton@wgbh.org, both of FRONTLINE

Web site: http://www.pbs.org/frontline
http://www.pbs.org/frontline/view

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Profile: International Entertainment