Kingston Technology Teams with Ricky Martin in Launch of Special 'Black & White' Mobile Memory Kit

Kingston Technology Teams with Ricky Martin in Launch of Special 'Black & White' Mobile Memory Kit

microSD/USB Reader Kit Preloaded with Music and More from 'Ricky Martin Live: Black & White Tour' at Amazon.com

LAS VEGAS and FOUNTAIN VALLEY, Calif., April 1 /PRNewswire/ -- CTIA Wireless Show -- Kingston Technology Company, Inc., the independent world leader in memory products, today announced it has joined forces with GRAMMY-winning superstar Ricky Martin to create a microSD(TM) and USB reader combination for mobile consumers that offers free, preloaded select music, video and mobile phone wallpapers from the recent release of "Ricky Martin Live: Black & White Tour." The kit is available in the U.S. at Amazon.com and throughout Latin America.

   (Photo: http://www.newscom.com/cgi-bin/prnh/20080401/LATU005)   (Logo: http://www.newscom.com/cgi-bin/prnh/19991011/KINGSTON)  

"I am very excited by the new avenues for sharing music that technology continues to provide," said Ricky Martin. "I enthusiastically embrace these new formats. They mean global growth for not only my music -- but for all music -- and that's why I'm very happy to form this alliance with Kingston."

"Kingston is excited to work with Ricky Martin on this mobile project and provide a taste of the 'Black and White' tour," said Wendy Lecot, Flash memory marketing manager, Kingston(R). "In addition to meeting the demand for more storage capacity on multifunction mobile phones, Kingston memory now makes the discovery of mobile content easy and fun. The 1GB Ricky Martin Kit adds unique value to our Flash memory cards and gives consumers access to quality content in the form of music, video and wallpapers."

"The microSD Ricky Martin Live Card from Kingston is an innovative way for savvy consumers to enjoy Ricky Martin's music," said Seth A. Schachner, Vice President, Digital Business Latin America, Sony BMG Music Entertainment. "It's also a terrific, versatile product to boot."

Amazon.com consumers who purchase the Kingston 1GB microSD card with an accompanying USB reader kit will receive preloaded content from Ricky Martin on the card. Content includes the tracks "Somos la Semilla," "Tu Recuerdo," concert images and a compelling music video that opened Ricky Martin's smash "Black & White" world tour.

Ultra portable, the Kingston/Ricky Martin-themed microSD card/USB reader kit, Kingston part number: (KC-B041G-1FAQ) is a convenient and reliable storage solution that comes with a key ring loop for easy attachment to most mobile phones. Kingston offers a two-year warranty for the USB reader and a lifetime warranty on the microSD memory card.

For more detailed information or to purchase from Amazon.com, please go to: http://www.amazon.com/dp/B00158UYE8

   Preloaded Content    -- "Somos la Semilla," "Tu Recuerdo" digital music tracks: MP3 file format   -- Intro/Pegate/Raza mil colores/Por arriba, Por Abajo music video: 3GP,      WMV file format(s).   -- Two "In-Concert" wallpaper images: JPEG file format     About SONY BMG MUSIC ENTERTAINMENT  

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the United States, Europe, Russia, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410 or visit http://www.kingston.com/

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

Visit Kingston in Central Hall C4/C5, Booth #3638

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Photo: http://www.newscom.com/cgi-bin/prnh/20080401/LATU005
http://www.newscom.com/cgi-bin/prnh/19991011/KINGSTON
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Kingston Technology Company, Inc.

CONTACT: media, David Leong of Kingston Technology Company, Inc.,
+1-714-438-1817, david_leong@kingston.com; or agency, Peggy Kelly of The
Duplex Solution, Inc., +1-310-748-6666, peggy@theduplex.net, for Kingston
Technology Company, Inc.

Web site: http://www.kingston.com/

NOTE TO EDITORS: For additional information, evaluation units or executive interviews, please contact David Leong, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-1817. Press images can be found in the Kingston press room at http://www.kingston.com/press/default.asp.

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Profile: International Entertainment