CTC Media Re-launches Channel 31 in Kazakhstan

CTC Media Re-launches Channel 31 in Kazakhstan

MOSCOW, April 1, 2008 /PRNewswire-FirstCall/ -- CTC Media, Inc. (NASDAQ:CTCM) , Russia's leading independent television broadcaster, announced today that it re-launched Channel 31 in Kazakhstan, together with its local partner, on March 31, 2008. The schedule, programming and brand image of the newly re-branded channel now follow the CTC format. The current programming schedule consists of CTC content (60% of air time), as well as local Kazakhstan programming and foreign content acquired specifically for Channel 31. The channel will broadcast some of CTC's most popular sitcoms, such as The Nanny and Daddy's Girls, as well as CTC's original hit series Cadets, all of which have been very successful with Russian speaking audiences. A number of well-established and newly launched CTC shows will also air on Channel 31 including The Brainiest, Good Jokes, and Just Kidding Me. A significant amount of the air time will be devoted to programming in the Kazakh language.

Commenting on the announcement, Alexander Rodnyansky, Chief Executive Officer of CTC Media, said, "We are pleased to commence broadcasting in Kazakhstan, which has one of the fastest growing advertising markets in the world. Our local partners bring more than 15 years of television experience and will be a valuable asset as we seek to build the Channel 31 brand and capitalize on the development of this dynamic market. With a combination of CTC's proven Russian language programming and local productions, we are well positioned to enhance the channel's appeal to both viewers and advertisers."

Channel 31 has been broadcasting from its base in Almaty, Kazakhstan since 1992. The channel is currently the fourth largest in Kazakhstan in terms of audience share, averaging 7.1% in the second half of 2007, and targets primarily young audiences ages 6-54.

Kazakhstan has a population of more than 15 million people. The country's television advertising market is the third largest among the countries of the former Soviet Union behind Russia and Ukraine.

About CTC Media, Inc.

CTC Media is a leading independent media company in Russia. It owns and operates the CTC television network, whose signal is carried by more than 350 affiliate stations, including 19 owned-and-operated stations; and the Domashny television network, whose signal is carried by over 230 affiliate stations, including 13 owned-and-operated stations. CTC recently announced the acquisition of DTV, a third Russian television network, which is expected to close in the second quarter of 2008. The combined audience share for the CTC, Domashny and DTV networks in 2007 was 12.9%. CTC Media owns two TV content production companies: COSTAFILM and SOHO MEDIA, and operates Channel 31 in Kazakhstan and a TV company in Uzbekistan. CTC Media acquired a majority economic interest in Channel 31 Group in the first quarter of 2008. The Company's common stock is traded on The NASDAQ Global Select Market under the symbol: "CTCM". For more information on CTC Media, please visit: www.ctcmedia.ru.

   Contacts:    CTC Media, Inc.   Ivan Philippov (media)   +7 495 785 6333   iphilippov@ctcmedia.ru    Katya Ostrova (investors)   +7 495 783 3650   +7 495 785 6333   ir@ctcmedia.ru    Brainerd Communicators, Inc.   Jenna Focarino (media)   Michael Smargiassi (investors)   +1 212 986 6667   

Certain statements in this press release that are not based on historical information are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which include, among other things, our ability to execute on our growth strategy, reflect the Company's current expectations concerning future results and events. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of CTC Media to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. The potential risks and uncertainties that could cause actual future results to differ from those expressed by forward-looking statements include, among others, risks related to the advertising market in Kazakhstan; our ability to deliver audience share, particularly in primetime, to our advertisers; free-to-air television remaining a significant advertising forum in Kazakhstan; and restrictions on foreign involvement in the Kazakhstan television business. Risks related to our business generally are described in the "Risk Factors" section of CTC Media's annual report on Form 10-K filed with the SEC on February 29, 2008. Other unknown or unpredictable factors could have material adverse effects on CTC Media's future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed herein may not occur. You are cautioned not to place undue reliance on these forward-looking statements. CTC Media does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

First Call Analyst:
FCMN Contact:

Source: CTC Media, Inc.

CONTACT: Media, Ivan Philippov, +7-495-785-6333, iphilippov@ctcmedia.ru,
Investors, Katya Ostrova, +7-495-783-3650 or, +7-495-785-6333, ir@ctcmedia.ru,
both of CTC Media, Inc.; Media, Jenna Focarino, Investors, Michael Smargiassi,
both of Brainerd Communicators, Inc., +1-212-986-6667

Web site: http://www.ctcmedia.ru/

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Profile: International Entertainment