LG Mobile Phones Tie-in to Upcoming Marvel Studios and Paramount Pictures Summer Film 'Iron Man' on Display at CTIA

LG Mobile Phones Tie-in to Upcoming Marvel Studios and Paramount Pictures Summer Film 'Iron Man' on Display at CTIA

CONVENTIONEERS GET FIRST PUBLIC LOOK AT IRON MAN 'MARK 3' SUIT FROM THE MOVIE, AND SPECIAL LIMITED EDITION LG 18 k GOLD IRON MAN PHONE

Multi-faceted Marketing Partnership Highlights LG's Technology Leadership at CTIA WIRELESS 2008

LAS VEGAS, April 1, 2008 /PRNewswire/ -- LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) brings Marvel's Super Hero Iron Man, in the form of the famous "Mark 3" suit, to Las Vegas for CTIA, the largest wireless industry trade show, as part of their partnership with Marvel Studios and Paramount Pictures in support of the upcoming Marvel Studios film "Iron Man," to be distributed by Paramount Pictures.

Visitors at the LG Mobile booth will have the opportunity to experience for the first time, the actual "Iron Man Mark 3" suit used in the upcoming film. Photo opportunities will be available with the Marvel Super Hero at LG's CTIA booth (#449) from April 1-3. Made of gold-titanium alloy, the red and gold suit stands six feet four inches and was created by the renowned Stan Winston Studio and appears in numerous scenes in the film.

"In an effort to reach avid movie-goers and wireless technology enthusiasts, we are leveraging a myriad of vehicles in this fully integrated, action-packed campaign," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "In so doing, LG is aligning with some of the most admired and established global brands in entertainment, as well as 'Iron Man' lead character, Tony Stark (played by Oscar(R) nominee Robert Downey Jr.) who we see as the ultimate gadget guru of the superhero world."

This multi-faceted marketing partnership campaign with the film, which opens in the U.S. on May 2, begins later this month across multiple media platforms with traditional, online media vehicles as well as key technology industry initiatives. Specific details of the campaign will be announced prior to the launch on April 14.

In fact, one element of the upcoming LG marketing plan will include a Web site (http://www.insidethesuit.com/) which will offer consumers exclusive content from the film, and behind-the-scenes footage of the making of Iron Man's suit. Consumers who visit the site beginning April 15, 2008 will also have the chance to win special limited edition Iron Man/LG Shine handsets decked out in solid 18 karat gold. These one-of-a-kind limited edition Shine handsets will also be showcased at the LG booth (booth #449) starting on April 1.

Marvel Entertainment and Paramount Pictures present a Marvel Studios Production "Iron Man" starring Robert Downey Jr., Terrence Howard, Jeff Bridges, Shaun Toub and Gwyneth Paltrow. The film tells the story of Tony Stark, a billionaire industrialist and genius inventor who is kidnapped and forced to build a devastating weapon. Instead, using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man. The film is directed by Jon Favreau. The film's screenplay is by Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway. The producers are Avi Arad and Kevin Feige. The executive producers are Louis D'Esposito, Peter Billingsley, Jon Favreau, Stan Lee and David Maisel.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lgusa.com/.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) (NYSE:producer) , a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studios, and Worldwide Television Distribution.

About Marvel Entertainment, Inc.

With a library of over 5,000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on feature films, DVD, consumer products, video games, action figures and role-playing toys, television and promotions. Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit http://www.marvel.com/.

Iron Man, the Movie (c) 2008 MVL Film Finance LLC. Marvel, Iron Man, all character names and their distinctive likenesses: TM & (c) 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved.

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Source: LG Electronics MobileComm U.S.A, Inc.

CONTACT: Demetra Kavadeles of LG Electronics MobileComm U.S.A, Inc.,
+1-707-328-5307, dkavadeles@lge.com; or Lana Rushing of Ogilvy PR,
+1-310-428-1805, lana.rushing@ogilvypr.com, for LG Electronics MobileComm
U.S.A, Inc.

Web site: http://www.lginfocomm.com/
http://www.lgusa.com/
http://www.marvel.com/
http://www.insidethesuit.com/

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Profile: International Entertainment