Anheuser-Busch Employees Seeing Green

Anheuser-Busch Employees Seeing Green

New TV Commercials, Employee Activities Highlight Brewer's Annual Green Week Celebration

ST. LOUIS, April 11 /PRNewswire-FirstCall/ -- As Earth Day approaches, Anheuser-Busch will begin airing four new television ads featuring employees discussing the company's commitment to the environment. At the same time, thousands of Anheuser-Busch employees across the country and their families are gearing up for the company's annual "Green Week" activities.

This year, from April 14 - 18, the United States' largest brewer will encourage employees nationwide to use public transportation, carpool, bike or walk to work; recycle; plant trees; and participate in community clean-up and restoration events. Many of the company's 12 U.S. breweries have combined Green Week activities with the company's annual "Bring Our Kids to Work Day" event to educate employees and their children about actions they can take to benefit the environment.

"Our annual Green Week celebration is a special time for us," said Doug Muhleman, group vice president, Brewing Operations and Technology, Anheuser-Busch, Inc. "We encourage our employees to take this opportunity to get involved in their communities and help spread the word about the importance of environmental stewardship."

Anheuser-Busch's Green Week is held every April in recognition of Earth Day's focus on helping protect and promote the environment. For 18 years, the employees of Anheuser-Busch have participated in Green Week celebrations that focus on conserving natural resources and educating employees and their families about ways to reduce their environmental impact at work, home and school. Examples of some of the company's Green Week activities include:

   -- St. Louis, Mo., Brewery - Employees will plant trees and pick up litter      at Cherokee Park, which is located near the brewery and corporate      headquarters.  On "Bring Our Kids To Work Day," employees and their      children will learn how to reduce their energy use at an Energy      Conservation Fair.  In addition, for employees interested in cycling to      work, there will be organized cycling routes from various locations      throughout the area to Anheuser-Busch offices.   -- Fort Collins, Colo., Brewery - Brewery employees will plant 500 plants      along a bike trail near the Poudre River in Larimer County to help      reduce erosion and maintain water quality.  This effort marks the      fourth consecutive year the Ft. Collins brewery has participated in a      planting project.   -- Rome, Ga., Can Plant - On "Bring Our Kids to Work Day," employees and      their children will learn about the importance of recycling and habitat      protection through the plant's award-winning Wildlife Habitat Council      certified Pollinator Garden.    

Starting the week of April 21, Anheuser-Busch will debut a new television campaign that highlights the company's environmental efforts. Employees from the company's breweries in Fort Collins, Colo., and Jacksonville, Fla., are featured in commercials sharing Anheuser-Busch's accomplishments in energy conservation, recycling and wildlife preservation. The ads carry the Budweiser logo and will air on various programs, including ESPN's SportsCenter, FOX's coverage of Major League Baseball and TNT's coverage of the National Basketball Association Playoffs. Longer versions of these ads appear on the company's web site, http://www.ourpledge.com/.

"The commercials feature just a few of our brewery employees who are focused not only on making the world's best-selling beers, but also on helping preserve and improve the environment in the communities where they live and work," said Carol Clark, Anheuser-Busch's vice president of corporate social responsibility.

These Green Week activities are consistent with the company's longstanding efforts to protect and preserve the environment. As the country's leading brewer, Anheuser-Busch breweries recycle more than 99 percent of all the solid waste generated in the brewing and packaging of beer. Materials recycled include grain from the brewing process, plastic strapping, stretch wrap, aluminum, glass, cardboard, plastics, office paper and metals. In addition, Anheuser-Busch Recycling Corp. (A-BRC), the company's recycling subsidiary, is celebrating its 30th year of operation in 2008. A-BRC is one of the largest recyclers of aluminum cans, recycling more than 27 billion cans annually -- more than five cans for every four the company's domestic breweries package. During the past three decades, A-BRC has kept more than 430 billion cans out of landfills across the country.

Anheuser-Busch continuously explores emerging technologies to conserve natural resources, improve efficiencies and reduce dependency on fossil and foreign fuels at its facilities. The use of Bio-Energy Recovery Systems (BERS) provides up to 15 percent of Anheuser-Busch's fuel needs for its U.S. brewing operations by turning the nutrients in leftover water from the brewing process into renewable biogas. The fuel created is enough to heat more than 25,000 homes annually.

BERS technology is used at nine of Anheuser-Busch's U.S. breweries and one of its overseas breweries. These include the company's breweries in Baldwinsville, N.Y.; Cartersville, Ga.; Columbus, Ohio; Houston, Texas; Jacksonville, Fla.; Los Angeles, Calif.; Merrimack, N.H.; Newark, N.J.; St. Louis, Mo.; and Wuhan, China. A tenth U.S. BERS facility is currently under construction for the company's Fairfield, Calif., brewery.

The company also is investigating other renewable energy technologies, such as biomass, wind and solar, to help further reduce greenhouse gas emission, as well as the use of landfill gas as a supplemental fuel source at several locations. Anheuser-Busch has committed to reducing greenhouse gas emissions by 5 percent from its 2005 baseline by 2010 as part of its membership in the U.S. Environmental Protection Agency's Climate Leaders program, an organization of leading companies committed to resource conservation and environmental impact reduction. In addition, the company recently set a renewable fuel goal of 15 percent by 2010 for its U.S. brewing operations.

Based in St. Louis, Anheuser Busch (NYSE:BUD) is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country's best-selling premium beer. Anheuser-Busch ranked No. 1 overall and No. 1 in social responsibility among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2008. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. For more information, visit http://www.ourpledge.com/.

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Source: Anheuser-Busch

CONTACT: Anthony Paraino of Anheuser Busch, +1-314-577-3453,
anthony.paraino@anheuser-busch.com

Web site: http://www.ourpledge.com/

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Profile: International Entertainment