Estee Lauder Celebrates Successful Thirteen Year Partnership With Elizabeth Hurley
Estee Lauder Celebrates Successful Thirteen Year Partnership With Elizabeth Hurley
Hurley to Star in New Print and Television Advertising Campaigns
NEW YORK, April 11 /PRNewswire-FirstCall/ -- The year 2008 marks the thirteenth anniversary of Elizabeth Hurley's partnership with Estee Lauder, one of the longest running cosmetics contracts to date.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080411/NYF041-a ) (Photo: http://www.newscom.com/cgi-bin/prnh/20080411/NYF041-b )
"Elizabeth Hurley and Estee Lauder have a very special relationship," says Evelyn Lauder, Senior Corporate Vice President, The Estee Lauder Companies. "Her 13 year tenure with us is a near record in the beauty industry and we are very proud of our relationship. Elizabeth's popularity with the consumer is at an all time high. She is a marvelous spokeswoman not only for the Estee Lauder brand but also for the Breast Cancer Awareness Campaign. She is a key member of the Estee Lauder family."
In July, Elizabeth will be featured in new print and television advertising for Estee Lauder's top-selling Perfectionist [CP+] Wrinkle Lifting Serum. This summer she will also be seen in the print advertising campaign for Estee Lauder's new Sensuous fragrance, communicating sensuality at any age with her fellow Estee Lauder spokesmodels Gwyneth Paltrow, Carolyn Murphy and Hilary Rhoda.
With her timeless beauty, strength of character and sophisticated elegance, Elizabeth embodies Estee Lauder's core values and brand heritage. Upon signing her in 1995, Mr. Leonard Lauder, Chairman, The Estee Lauder Companies said of Elizabeth, "It was a conscious decision to look for someone who was not just a face, but a real person who had her own persona*." More glamorous with each year that passes, Elizabeth has an iconic global appeal that continues to draw crowds in record numbers and attract women to Estee Lauder.
Over the years, Elizabeth has appeared in advertising campaigns for some of Estee Lauder's most beloved product franchises. In addition to launching the best-selling pleasures fragrance in her first year with the company, Elizabeth has represented the Beautiful, DayWear, Double Wear, Idealist, Advanced Night Repair, Re-Nutriv and most recently Resilience Lift Extreme lines.
"As a busy mother and entrepreneur, Elizabeth connects with women all over the world. She is a classic beauty who reflects today's modern woman," says Aerin Lauder, Senior Vice President, Creative Director for Estee Lauder.
Spokesmodel Elizabeth Hurley adds, "Estee Lauder is like a second family to me; I love working with them."
In addition to her affiliation with the Estee Lauder brand, Elizabeth is a spokesperson for The Estee Lauder Companies' Breast Cancer Awareness Campaign. She has traveled around the world with Mrs. Evelyn Lauder, Founder and Chairman of The Breast Cancer Research Foundation, to raise awareness and funds for the cause. To date, The Estee Lauder Companies' Breast Cancer Awareness Campaign has given away more than 77 million pink ribbons, and with its retail partners has raised more than $5 million dollars in 2007, and a total of more than $30 million dollars for the Breast Cancer Research Foundation.
*The New York Times, May 30, 1995
First Call Analyst:
FCMN Contact: elhuber@estee.com
http://www.newscom.com/cgi-bin/prnh/20080411/NYF041-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8, PRN9
PRN Photo Desk, photodesk@prnewswire.com
Source: Estee Lauder
CONTACT: Estee Lauder Global Communications, +1-212-572-4454,
kkryszcz@estee.com
Web site: http://www.esteelauder.com/
Profile: International Entertainment
posted by EntertainmentNews @ 12:11 PM
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