Video: M&M'S(R) Chocolate Candies and Joey Fatone Start the Halloween Season With Frightful Fun at M&M'S World(R) in New York City

Video: M&M'S(R) Chocolate Candies and Joey Fatone Start the Halloween Season With Frightful Fun at M&M'S World(R) in New York City

Iconic Candy Brand Announces The Ultimate Treat - A Chance to Win A Million Dollars!

HACKETTSTOWN, N.J., Oct. 17 /PRNewswire/ -- Mars Snackfood U.S. announced today that M&M'S(R) Chocolate Candies is kicking off the Halloween season with a monstrous event in Times Square, starring Joey Fatone (NBC's "The Singing Bee"), a headless horseman and M&M'S(R) characters Red and Yellow.

For more information and to view the entire Multimedia News Release, go to: http://www.prnewswire.com/mnr/mars/29723/

The iconic brand of M&M'S(R) Chocolate Candies, a Halloween favorite known for fun, delighted the gathered crowd with the opportunity to win $1 million. Joey Fatone was a Halloween treat as he gave away valuable merchandise: M&M'S(R) Chocolate Candies used to enter Red and Yellow's M&M'S(R) Million Dollar Halloween Instant Win Game and Sweepstakes.

"Nothing's better than celebrating Halloween, one of my favorite holidays, in my hometown of New York City with my favorite candy, M&M'S(R)!" said Fatone. "On 'The Singing Bee' I give away money every week. Now thanks to M&M'S(R), I've got the chance to work with some serious big bucks: a million dollars!"

A Howlingly Fun Day

The day began with a spooky headless horseman escorting an M&M'S(R) armored truck, carrying thousands of M&M'S(R) Chocolate Candies through the Lincoln Tunnel and the streets of mid-town Manhattan, before stopping at M&M'S WORLD(R) in Times Square. Joey Fatone was on hand to greet the truck and help unload the precious cargo before treating the crowd with M&M'S(R) Chocolate Candies.

"M&M'S(R) Chocolate Candies is giving consumers a frighteningly good time during the Halloween season by giving away one million dollars," said Anibal Martini, global marketing director, M&M'S(R) Brand. "We're bringing our iconic brand of fun to Halloween and offering up the ultimate treat."

The Monstrous Million Dollar Contest

From now until Oct. 31, individuals can register for Red and Yellow's M&M'S(R) Million Dollar Halloween Instant Win Game and Sweepstakes at http://www.mms.com/ by entering the Universal Product Code (UPC) on packages of M&M'S(R) Chocolate Candies. The Grand Prize will be awarded in the form of a $1,350,000 twenty-year annuity without interest. Instant Win prizes include a family trip to the Haunted Mansion at Walt Disney World(R) theme park, a 52 week supply of M&M'S(R) Chocolate Candies and selected Halloween movies on DVD.

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Video: http://www.prnewswire.com/mnr/mars/29723

Source: Mars Snackfood U.S.

CONTACT: Antonio Rivera of Weber Shandwick, +1-212-445-8184,
ARivera@webershandwick.com, for Mars Snackfood U.S.; or Ryan Bowling of Mars
Snackfood US, +1-908-850-2396, ryan.bowling@effem.com

Web site: http://www.mms.com/

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Profile: International Entertainment