Video: Standard Chartered Bank Donates US$1 Million as Part of Exciting New Environment Challenge at the Launch of This Year's Greatest Race on Earth
Video: Standard Chartered Bank Donates US$1 Million as Part of Exciting New Environment Challenge at the Launch of This Year's Greatest Race on Earth
Story Summary: The Greatest Race on Earth 2007 - 2008 aims to highlight the need for environmental responsibility on global scale
LONDON, Oct. 17 /PRNewswire/ -- Standard Chartered Bank has announced the launch of the fourth series of The Greatest Race on Earth (GROE) with an exciting new competition called the 'Environment Challenge - Race for a Living Planet' for nations to win a share of US$1 million for environmental conservation projects in their country.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/worldtelevision/30206/
The Environment Challenge is a significant addition to the forthcoming Greatest Race on Earth (GROE) series. Standard Chartered has initiated the 'Environment Challenge' to promote global awareness of environmental issues. Standard Chartered Bank has partnered with WWF UK (formally World Wildlife Fund) donating the US$1 million to WWF UK to support vital environmental conservation projects which will benefit the three nations that attract the highest number of environmental pledges per capita. The results will be announced at an award ceremony following the last race in Hong Kong on Monday 18th February 2008.
Peter Sands, Group Chief Executive Standard Chartered said "The idea of the environment challenge is actually very simple. We're asking people to support their national teams running in The Greatest Race on Earth by making a pledge, or pledges, about simple ways in which they can change their everyday behaviour to have a better impact on the environment. And those national teams that attract the most pledges from individuals will benefit from a million dollar donation that Standard Chartered is making available."
The Environment Challenge encourages the public to select and undertake up to eight pledges listed on http://www.thegreatestrace.com/ and nominate which GROE National team they wish their pledges to go to. The pledges are easy to make, do not cost any money for example; turning out the lights when you leave the room and not leaving the tap running when cleaning your teeth. The three nations that attract the highest number of environmental pledges, per capita, as recorded through http://www.thegreatestrace.com/ wins. (The eight pledges are listed below).
Dax Lovegrove, Head of Business and Industry Relations, WWF UK commented: "I think this project can really raise awareness of the environmental challenge that we all face. And if we can encourage as many people as possible to recycle more, to save water, to save energy, all those kinds of things that really need to be done, then that's going to be a huge benefit to society and the planet, and to this partnership."
Standard Chartered Bank sees the Environment Challenge as part of its global environmental and sustainability strategy. The Bank has sought to strengthen its leadership stance across Asia, Africa and the Middle East by helping to raise awareness of the simple steps people can make to help reduce the long term effects of climate change, water and air pollution as well as land abuse and deforestation.
The Greatest Race on Earth (GROE), coined 'The World Cup of Marathons' already attracts over 50 teams from over 30 different Nations who compete for a share of a prize pool of over one million dollars for the quickest aggregate team time over the four challenging marathons.
The pledges you can make as part of the Environment Challenge - Race for a Living Planet:
1. I won't leave the tap running while I clean my teeth - saving 14,600 litres of water a year 2. I will spend a minute less in the shower each day - saving 2,920 litres of water a year 3. I will visit the 'My Environment' tour online at http://www.thegreatestrace.com/ to learn more about the actions I can take 4. I will measure my carbon footprint using the online Carbon Calculator at http://www.thegreatestrace.com/ 5. If I have to print, I will print 2 pages to a sheet or print double sided - to save over half a tree being destroyed a year 6. I will reuse or refuse a plastic bag at least 3 times a week - saving 156 bags going to landfill a year 7. I will turn the lights out when I leave the room - saving 68 kg CO2 a year 8. I will alter my room temperature by a degree, depending on the season, saving 200kg of CO2 a year For further information please contact: World Television Media Relations Team T: +44 (0)20 7388 8555 e-mail: mediarelations@world-television.com
Broadcast quality footage is available via APTN, BT Tower, USA Domestic Satellite. You can also download broadcast quality footage from the following website:
http://www.thegreatestrace.com/ BT TOWER LOCAL ENDS TRANSMISSION (for broadcasters based in the UK only) DATE: 17th October 2007 TIME: 1615 - 1630 GMT LOCAL ENDS: DSEJ V659 DATE: 18th October 2007 TIME: 0815 - 0830 GMT LOCAL ENDS: DSEJ V659
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BT Tower on: 020 74325522 APTN GLOBAL VIDEO WIRE TRANSMISSION (for broadcasters world wide) DATE: Wednesday 17th October 2007 TIME: 2210 - 2225 GMT REPLAY DATE: Thursday 18th October 2007 TIME: 0110 - 0130 GMT
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APTN MCR on: +44 (0) 20 7482 7676 SATELLITE TRANSMISSION OF BACKGROUND FOOTAGE (for broadcasters based in the USA only) DATE: Thursday 18th October 2007 TIME: 1415 - 1430 GMT Domsat: Galaxy 26c C13 Ch D7 Position: 93 Degrees West Downlink: 3973.5 V pol Symbol Rate: 6.1113 FEC: 3/4
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Source: Standard Chartered; World Television
CONTACT: World Television Media Relations Team, +44 (0)20 7388 8555,
mediarelations@world-television.com
Web site: http://www.thegreatestrace.com/
Profile: International Entertainment
posted by EntertainmentNews @ 2:53 PM
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