MEGA TV Goes National

MEGA TV Goes National

- SBS Television Venture to be Available Nationwide on DirecTV MAS Starting October 17th -

MIAMI, Oct. 17 /PRNewswire-FirstCall/ -- Spanish Broadcasting System, Inc. (SBS) (NASDAQ:SBSA) announced today that it entered into a new and exciting agreement with the leading satellite television provider in the United States, DirecTV. Under the agreement, SBS' leading Spanish language television station, MEGA TV (Channel 22 in Miami) will be distributed nationwide on DirecTV MAS, Channel 405, starting October 17th. The agreement is a landmark deal for SBS as it secures national distribution for its programming only a year and a half after inaugurating operations in Miami.

The quality of its programming is also evidenced by the fact that MEGA TV is the fastest growing station in the history of the television market in South Florida, achieving unprecedented ratings results in record time.

DirecTV MAS' Channel 405 will feature Mega TV's ground breaking programming from 6 a.m. EST to 3 a.m. EST including our hit shows "Maria Elvira Live!", "Bayly", "Paparazzi TV", "Mega News", the Brazilian Megaseries "Chocolate con Pimienta", "Xpediente", "El Circulo", "Lamusica.com", "Handyman", "Raices & Recuerdos", "Mis 15", "Agenda del Inmigrante" and "Mega Cine". In addition, we are adding a unique morning offering, "Radio en Television", an innovative radio/TV simulcast featuring the highly rated SBS morning shows "live" from New York and Los Angeles. Viewers wishing to receive MEGA TV can subscribe to DirecTV MAS by calling 1-800-370-3532.

"We are incredibly excited at initiating our national expansion by partnering with DirecTV MAS, said Cynthia Hudson-Fernandez, Executive Vice- President and Chief Creative Officer of SBS. "To be able to offer original programs that deal with topics of national and international importance, while covering the events that truly concern the U.S. Latino community, confirms that MEGA TV has the quality and originality to become a major player on a national level."

"MEGA TV helps to fulfill DirecTV's plan to develop ways of providing better programming for our Latino viewers," said John de Armas, Executive Vice President World Direct for DirecTV. "Needless to say, we are extremely pleased to be signing this contract and to be welcoming SBS to the DirecTV programming family."

Among the programs that MEGA TV will be broadcasting nationally on DirecTV MAS starting October 17th are:

"Bayly" -- A live show hosted by the internationally acclaimed author and journalist Jaime Bayly. Considered to be the Latino version of Larry King, Bayly is widely recognized as one of the best interviewers on Spanish television. His unconventional style and extraordinary personality give his show a provocative edge while retaining an objective and impartial stance when it comes to the private lives of his celebrity guests.

"Maria Elvira Live!" -- Renowned newscaster Maria Elvira Salazar offers a fresh approach on the news of the day with her groundbreaking, debate-style show. The Emmy award winning host demonstrates her skills as an incisive interviewer as she pursues the real truth behind the headlines.

"Paparazzi TV" -- A daring and innovative show hosted by Frank Cairo, "Paparazzi TV" explores the most talked about events in the celebrity world. As a quality, magazine-style tabloid show, "Paparazzi TV" delves into the latest scandals and debates with exclusive interviews and uncensored video clips.

"La Musica.com" -- This magazine entertainment show targets today's Latino music fans. The show, hosted by Mariela Encarnacion, features interviews with our musical icons and a behind-the-scenes look at the Latin music industry. The show's original content is linked to the internet site of the same name, which is also one of the most popular Latin entertainment destinations on the web.

"Handyman" -- This amusing and fun-filled show features comedian Miguelito Gonzalez heading up a "redecorating" crew that is sure to give some needy homeowner a new lease on life.

"El Circulo" -- In this weekly program, Ana Remos, Society Editor for Miami's "El Nuevo Herald," visits the hottest parties, mansions, boutiques, private planes and megayachts, while partaking of all of the latest trends of South Florida's high society. Filmed in and around posh South Beach, "El Circulo" takes the audience on an elite tour of Miami.

"Raices y Recuerdos" -- A trip back in time that unites us all, bringing a sense of nostalgia to generational viewers while simultaneously eliciting enthusiasm from younger audiences searching for their cultural roots. Hosted by Camilo Egana, the program creates a newfound awareness and appreciation of our contemporary customs and traditions.

"Agenda del Inmigrante" -- This show is hosted by Maria Garza, a leading opinion maker on the topic of immigration. The viewing public can pose questions via www.mega.tv and engage in a direct conversation with the immigration specialists appearing on the show each week. "Agenda del Inmigrante" also features real-life people who give their own personal accounts of how to succeed in today's U.S. immigrant community - an indispensable "life guide" for new Hispanic arrivals.

"Xpediente" -- Host Allan Villafana investigates the most dramatic and violent unresolved criminal cases from around the country. The program tries to identify possible suspects and their motives using detailed reenactments of the crimes while examining all of the evidence, including original police photographs, eyewitness accounts, sworn testimony and video exhibits.

"Mega News" -- This news program analyzes the day's outstanding stories with a keen eye towards how they affect Hispanics in the U.S., while offering pertinent information regarding today's people in the news. Expert guests are invited to give their own personal viewpoints on the impact of the day's events.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. (SBS) is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, SBS operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture.

SBSA Safe Harbor Statement. This press release may contain both forward- looking statements. All statements other than statements of exclusive historical fact are, or may be deemed to be, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward- looking statements are not based on historical facts, but rather reflect our current expectations concerning future results and events. We do not intend to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company's historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in our annual report on Form 10-K for the year ended December 31, 2006, and those described from time to time in our future reports filed with the Securities and Exchange Commission.

First Call Analyst:
FCMN Contact:

Source: Spanish Broadcasting System, Inc.

CONTACT: Isabel Bucaram-Montana, Director of Marketing and
Communications of Spanish Broadcasting System, +1-305-644-4800, x403, Direct
line, 305-329-6348, imontana@sbscorporate.com

Web site: http://www.spanishbroadcasting.com/
http://www.mega.tv/

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Profile: International Entertainment