Out of Home Video Advertising Bureau (OVAB) Announces Four New Member Companies

Out of Home Video Advertising Bureau (OVAB) Announces Four New Member Companies

Access 360 Media, IdeaCast, Media Medical Television and ProLink Network Join Growing Roster of Out-of-Home Video Networks

NEW YORK, Oct. 16 /PRNewswire/ -- The Out-of-Home Video Advertising Bureau (OVAB), today announced four new member companies that will add further depth to the newly formed organization's expanding roster. OVAB's newest members include IdeaCast Inc., Access 360 Media, Medical Media Television, Inc. and ProLink Network. All four companies will work within the organization to promote the adoption and use of out-of-home video advertising networks by the advertising community and further OVAB's mission of identifying ways to make it easier for advertisers to plan, buy and evaluate their effectiveness through the development of standards and industry-wide research.

   OVAB's newest members consist of the following companies:    *  Access 360 Media, a media network that connects to more than 59 million      young adult consumers through retail, online and mobile platforms   *  IdeaCast Inc., the largest private satellite/cable provider in the      world that exclusively distributes custom content and advertising to      health clubs through the most watched cable networks.   *  Medical Media Television, Inc., provider of advertiser-supported      educational programming to millions of consumers through pediatrician      and veterinarian offices throughout North America   *  ProLink Network, a division of ProLink Solutions, LLC, the world's      leading provider of GPS golf course management systems and revenue-      generating on-course advertising.    

"The addition of these four networks is exciting for OVAB as we continue to grow our membership and demonstrate the diversity within each network's industries," said Kim Norris, president of OVAB. "With just these four new members our networks are reaching consumers in fitness and social environments, medical health fields and the booming young adult marketplace, showing the penetration and momentum that out of home video advertising networks have right now."

Access 360 Media, IdeaCast, Media Medical Television and ProLink Solutions join other OVAB companies including:

   *  Adspace Networks Inc.   *  BroadSign International, Inc   *  Captivate Network   *  Channel M   *  Clubcom   *  The Gas Station Television Network   *  The Hotel Networks   *  Office Media Network   *  Premier Retail Networks (PRN)   *  Reactrix Systems Inc.   *  Simon Brand Ventures   *  Transit Television Network    

Recently, OVAB announced the formation of its advertising agency advisory board, and board members hail from leading edge advertising agencies, including Starcom, Universal McCann, Carat, OMD, Zenith, Sequent Partners and Hill-Holiday. OVAB formally launched in January of this year with a mission to make it easier for advertisers to plan, buy and evaluate the effectiveness of digital networks through the creation of best practices and standards.

ABOUT OVAB

Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit http://www.ovab.org/.

First Call Analyst:
FCMN Contact:

Source: Out of Home Video Advertising Bureau

CONTACT: Denise Welch of Dotted Line Communications, +1-781-849-2022,
denise@dottedlinecomm.com, for Out of Home Video Advertising Bureau

Web site: http://www.ovab.org/

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Profile: International Entertainment