Digital Distribution System, Play MPE, Teams With GreenDisk and The CD Recycling Center to Help Music Industry 'Go Green'

Digital Distribution System, Play MPE, Teams With GreenDisk and The CD Recycling Center to Help Music Industry 'Go Green'

VANCOUVER, British Columbia, Oct. 2 /PRNewswire-FirstCall/ -- Destiny Media (BULLETIN BOARD: DSNY) is pleased to announce in conjunction with Eco-Friendly CD recyclers, GreenDisk and The CD Recycling Center of America, a joint effort to help the music industry "go green." Both GreenDisk and The CD Recycling Center have officially endorsed Play MPE as a progressive technology to vastly cut the amount of CD production and subsequent waste.

"As digital media became prevalent throughout the music industry and was clearly preferred by consumers and professionals alike, CD production transformed into CD overproduction," said GreenDisk President, David Beschen. "With Play MPE's digital distribution, the industry no longer has to rely on hard media to reach its contacts at radio stations. This approach helps stem overproduction which, of course, is good for our environment."

In 1983, when CDs were introduced in the United States, 800,000 discs were sold. By 1990, this number had grown to close to 1 billion. More than 5.5 million boxes of software go to landfills and incinerators, with millions of music CDs throw away each year. Every month approximately 100,000 pounds of CDs become obsolete (outdated, useless, or unwanted). Source: The CD Recycling Center of America.

"Companies that use CDs or DVDs to promote their business or product should be environmentally responsible and promote disc recycling awareness, showing dedication in helping the environment. These companies should take full advantage of any new technology available that will help conserve natural resources and limit environmental impact," said Bruce Bennett, Founder of The CD Recycling Center of America.

"Play MPE is not only providing the music industry with the tools it needs to quickly and safely deliver content, it also provides an eco-friendly solution to the issue of CD waste," said Dean Ernst, VP of MPE Operations.

With more than 16,000 users and 57,000 songs from more than 1,000 record labels, Destiny's Play MPE(TM) system is the most widely used digital distribution system available to the recording and radio industries.

Destiny Media Technologies' Play MPE(TM) system features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media. Not only is Play MPE(TM) a powerful secure distribution system but it is also a strong promotional tool, as record companies can embed video, text and graphics into the Play MPE(TM) system, including music videos, CD covers, credits, lyrics, promotions, and other content. More information on Play MPE can be found at http://www.plaympe.com/

About Destiny Media Technologies

Destiny Media Technologies, Inc. (http://www.dsny.com/) (DSNY.OB) is a leader in developing easy-to-use tools for distributing media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream(TM), Destiny Media Player(TM), Radio Destiny(TM), and MPE(TM). The MPE(TM) suite of products includes online music store software and infrastructure, Internet jukebox software and a media distribution system for sending content securely through the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

About GreenDisk

GreenDisk, a 15 year old corporation in Issaquah, WA, is a leading provider of ewaste recycling services and products. Through a network of processing facilities located throughout the US they recycle everything from a CD to a PC. Special attention is given to the audited destruction of private or proprietary information stored on the electronic media. GreenDisk recycling services are Sarbanes-Oxley and HIPPA compliant. Selected items are reused, and the remaining materials are recycled into usable products sold under the GreenDisk brand. GreenDisk technotrash recycling services are provided to a wide spectrum of individuals and organizations including over 150 universities, 50 municipalities, dozens of state and federal agencies, the entertainment industry, media companies, religious groups, non-profit organizations, advertising agencies, consulting firms, banks, hospitals, Fortune 500 Corporations, and people at work or at home. GreenDisk makes recycling convenient and fully accountable. http://www.greendisk.com/

About The CD Recycling Center of America

The Compact Disc Recycling Center was founded in 2006 to provide consumers and companies education, awareness, and options for easy CD and DVD recycling provided as a public service at no charge. Their website offers a range of articles, research, products and member profiles of the growing number of supporters and members, to be applauded by the recycling conscious good people of the earth. http://www.cdrecyclingcenter.org/

Safe Harbor Statement

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

   Company Contact:   Steve Vestergaard, CEO   Destiny Media Technologies, Inc.   (604) 609-7736 (ext. 222)   Email: steve@dsny.com    Investor Contact:   Neil Berkman   President   Berkman Associates   (310) 826-5051   info@berkmanassociates.com  

First Call Analyst:
FCMN Contact:

Source: Destiny Media Technologies

CONTACT: Steve Vestergaard, CEO of Destiny Media Technologies,
+1-604-609-7736, ext. 222, steve@dsny.com; or Investors, Neil Berkman,
President of Berkman Associates, +1-310-826-5051, info@berkmanassociates.com,
for Destiny Media Technologies

Web site: http://www.dsny.com/

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Profile: International Entertainment