5W Public Relations Returns to Park City with the 2nd Annual 5W Escape at the Film Festival in January 2008

5W Public Relations Returns to Park City with the 2nd Annual 5W Escape at the Film Festival in January 2008

Partners with The Creative Coalition and Butter Restaurant Expanding Programming Series for 2008

NEW YORK, Oct. 1 /PRNewswire/ -- 5W Public Relations, named the fastest growing PR agency in the U.S., announced today their partnership with The Creative Coalition and Butter Restaurant for The 5W Escape during the 2008 Sundance Film Festival, in Park City, UT. The 5W Escape will take place from January 17th - 22nd, playing host to the VIP attendees of the Film Festival with a series of private events, parties, and an exclusive celebrity poker tournament at undisclosed locations within Park City. Newly added to this year's programming are musical performances, film screenings and a celebrity and VIP gifting suite on Main Street.

Experts in the non-profit and nightlife areas, The Creative Coalition and Butter Restaurant, respectively, will play major roles in the daytime, evening and late night programming. The Creative Coalition will call upon talent and leadership from Hollywood's ranks to participate in scintillating programs and events that provide platforms for moving issues at the forefront of the nation's social advocacy agenda, while Butter Restaurant will call on their loyal celebrity clientele to bring New York City's nightlife alive in Park City.

"We are thrilled to have a notable organization like The Creative Coalition and one of the hottest nightclubs in New York join us as we expand our programming two-fold," said Ronn Torossian, President & CEO of 5W Public Relations. "With expertise in each of their fields, they will help us take The 5W Escape to the next level. We look forward to being the destination of choice for celebrities and brands at Sundance 2008."

5W Public Relations successfully launched The 5W Escape during the 2007 Sundance Film Festival due to the increasing demand for brands to access celebrities and influencers. The series of events boasted celebrity attendance including Sienna Miller, Josh Harnett, Diddy, Nick Cannon, Jamie Lynn Sigler, Lance Bass, Danny Masterson, Harvey Weinstein, and Marc Ecko among many others; as well as media coverage from People Magazine, Variety Magazine, OK! Weekly, In Touch, Entertainment Weekly, NY Daily News, and PerezHilton.com.

About 5W Public Relations

Headquartered in New York, with an office in Los Angeles, 5W Public Relations (www.5wpr.com), the nation's fastest growing independent PR firm for the past three years (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs. Named to the INC. 500 list in 2007, the firm is described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One," 5W's culture is aggressive, energetic, fast-paced and focused. The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water, Anheuser Busch, NICE Systems, Phillips-Van Heusen, the world's largest shirt and neckwear company, Patina Restaurant Group, the nation's largest multi-concept restaurant group, Lifestyles Condoms, The Ice Rink at Rockefeller Center, 530 store retail chain United Retail Group/Avenue Stores, Fannie Mae Foundation, Vail Resorts, Chefs Diet, The Pritikin Longevity Center & Spa, celebrities including Pamela Anderson, Snoop Dogg, Ice Cube, and NBA Star Jalen Rose, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.

About The Creative Coalition

The Creative Coalition is the leading nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating and mobilizing its members on issues of public importance, primarily public education, the First Amendment, arts advocacy, and runaway production. Headquartered in New York City, The Creative Coalition also has offices in Washington, DC, Los Angeles and San Francisco. The Creative Coalition does not endorse or raise funds for political parties or candidates.

About Butter Restaurant

Combining intelligent and graceful design that reinterprets the classic elements of post-war America, creating an environment as comforting as it is cosmopolitan, with a well-known and popular Executive Chef, Alexandra Guarnaschelli, who offers traditional American fare highlighted and enhanced by subtle global influences with a fine touch for seasonal ingredients, Butter Restaurant has remained a fixture of New York City's trendy downtown fine dining experience. Chef Guarnaschelli has been featured as a contestant on the Food Networks' Iron Chef and was recently invited to be a reoccurring judge on the upcoming season. Butter has built its reputation as the destination for international jetsetters, fashion moguls, celebrities, entertainers, socialites and business leaders from around the world, with appearances on any given night ranging from Madonna and Lindsay Lohan, Jay-Z and Beyonce, Tommy Hilfiger and Roberto Cavalli, Tiger Woods and Michael Jordan, to Diddy and Paris Hilton. The Monday nights at Butter Restaurant have also become a staple of NYC's nightlife with dinner beginning upstairs on the main dining floor then later flowing downstairs into the lounge for a late night party with guest performances from the country's top DJ's. With the success of their first restaurant collaboration, owners Scott Sartiano and Richie Akiva have recently announced plans for a new nightspot in New York City, 1 OAK (One of A Kind), opening in Fall 2007.

   Contact:  Akil Rucker or Francine Madera             5W Public Relations             212-584-4391 / 212-584-4296             arucker@5wpr.com or fmadera@5wpr.com  

First Call Analyst:
FCMN Contact:

Source: 5W Public Relations

CONTACT: Akil Rucker, +1-212-584-4391, arucker@5wpr.com, or Francine
Madera, +1-212-584-4296, fmadera@5wpr.com, both of 5W Public Relations

Web site: http://www.5wpr.com/
http://www.perezhilton.com/

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Profile: International Entertainment