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Tuesday, October 09, 2007

Bret Michaels Continues the Search for His 'Rock of Love'

Bret Michaels Continues the Search for His 'Rock of Love'

'Rock of Love with Bret Michaels' Reunion Special Draws 3.9 Million Total Viewers and Leaves the Poison Frontman on a Quest to Find Love Again During Second Installment Premiering in 2008

NEW YORK, Oct. 9 /PRNewswire/ -- Over 3.9 million total viewers tuned into the "Rock of Love with Bret Michaels" reunion special this past Sunday night (10/7) to learn that Bret's love match was a mismatch. VH1 will continue to help Bret find his 'rose' and announces today that a second season of the record-breaking series will premiere on VH1 in early 2008.

After handing in her VIP pass, Jes, the pink-haired beauty proved she was not fit to handle Bret Michaels' rock-star lifestyle. But the tour continues on and the Poison frontman is searching again for someone to 'rock his world.' The second season will feature 20 new women pining for Bret's heart.

The women will be tested on their devotion to him and their love and understanding for rock-n-roll. To help narrow the field, Michaels will put these women through various challenges. Those who win these challenges will join Michaels on some wild and exclusive excursions, while those who can't hang like true backstage VIPs will be escorted out.

Sunday night's (10/7) "Rock of Love with Bret Michaels" reunion special earned a 2.6 rating in the key 18-49 demo, +71% above the show's season average and the second highest-rated episode of the series. The reunion special attracted 3.0 million P18-49 viewers and was the #1 non-sports telecast on cable for the week.

The season finale, which aired on Sunday, September 30 averaged 4.1 million viewers in the demo and attracted 5.4 million total viewers. It was also the #1 program on cable for the night, as well as the #1 non-sports program on cable for the week. In addition, the finale ranked as the #3 non- sports telecast on ad-supported cable for the entire year-to-date among P18-49 viewers.

In other ratings news, Sunday night's 9:00 PM premiere of VH1's "America's Most Smartest Model" starring Mary Alice Stephenson & Ben Stein earned a solid .9 18-49 rating and attracted 1.1 million P18-49 viewers and 1.6 million total viewers.

VH1's "Rock of Love with Bret Michaels" and "America's Most Smartest Model" is created and executive produced by Mark Cronin and Cris Abrego for Mindless Entertainment and 51 Pictures, who also produce the record-breaking "Flavor of Love," "I Love New York," "Charm School" and "My Fair Brady." Ben Samek and Matt Odgers also serve as a series executive producers for 51 Minds. The production teams' programming launched VH1 into their highest ratings ever and their ratings continue to outperform their previous successes.

Jeff Olde, Jill Holmes, Kristen Kelly, Leah Horwitz and Michael Hirschorn oversee "Rock of Love" for VH1. Jeff Olde, Jill Holmes, Kristen Kelly, Alex Demyanenko, Stella Stolper Michael Hirschorn oversee "America's Most Smartest Model" for VH1.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live, events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic and VH1 Soul. Connect with VH1 at www.VH1.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

   * all data from Nielsen Media Research.    Contact:  Maura Wozniak/VH1             212-846-7325  

First Call Analyst:
FCMN Contact:

Source: VH1

CONTACT: Maura Wozniak of VH1, +1-212-846-7325

Web site: http://www.vh1.com/


Profile: International Entertainment

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