Tween Social Network imbee.com and National Geographic Digital Media Partner to Form World-Conscious Kids Community

Tween Social Network imbee.com and National Geographic Digital Media Partner to Form World-Conscious Kids Community

Award-Winning, Kid-Friendly Content Combined With Easy-To-Use Social Media Tools Creates Immersive Online Experience for Kids Who Love Nature, Culture, Environment

 OAKLAND, Calif., Oct. 9 /PRNewswire/ --                              CORE NEWS FACTS   -- imbee.com, the first parent-approved social networking and blogging      destination specifically designed for kids from ages 8 to 14, today      announced a partnership with National Geographic Digital Media to      create a world-conscious (nature, culture and environment) online      community group for Earth-loving kids and tweens.   -- Named the National Geographic Kids Group, the customized group resides      within the imbee.com network and can be found at      http://www.imbee.com/group/natgeokids. The site can also be accessed      from National Geographic Kids Web site at kids.nationalgeographic.com.      On joining, group members will have the ability to read and comment on      the most recent blog entries related to various Earth-focused National      Geographic Digital Media programs, view videos, look at images, listen      to world music, etc. Content for the group will be updated frequently      and will cover animals, insects, plant life, geography, culture, music      and more.   -- The first initiative between National Geographic Kids and imbee.com      involved the National Geographic Kids Hands-On Explorer Challenge      expedition to South Africa in August 2007. To help share the expedition      members' experiences online, National Geographic Kids partnered with      imbee.com to create a custom Hands-On Explorer Challenge group blog      that showcased journal entries and pictures taken by the 15 young team      members during their trip.   -- National Geographic Digital Media selected imbee.com as an online      partner because the tween destination provides a highly controlled,      security-based interactive environment where kids can have fun creating      or sharing exclusive content with their friends, fellow students and      family members.   -- imbee.com is the only social network for kids and tweens to offer the      most comprehensive suite of security, insight and control tools. The      site provides parents, teachers and trusted adults with the ability to      set age-appropriate parameters related to their child's online      communications, content development and community-based activities.   -- All imbee.com subscribers receive an unparalleled level of protection,      including user authentication, content privacy, controlled scope of      publishing and a built-in parental dashboard for insight and control.                                  COMMENTARY   -- Betsy Scolnik, president, National Geographic Digital Media, said,      "There's something powerful about giving kids the tools to express      themselves and to share common interests such as a love of animals and      the environment that National Geographic represents. We hope that by      using the social-networking tools that imbee.com provides, kids who      visit our National Geographic Kids site can connect with other kids      online who are inspired to care about the planet and the people, places      and animals on it, in a safe, kid-friendly way."   -- Tim Donovan, founder and vice president of marketing, Industrious Kid,      said, "We're thrilled to have the opportunity to partner with National      Geographic Digital Media in order to develop a unique, environmentally      conscious, online community group for kids. By integrating their      award-winning content with our kid-friendly social media features,      including interactive blogs, photo albums, streaming videos, podcasts      and customized avatars, we've created a super fun, world-class      experience that kids, parents and teachers just love."                              MULTIMEDIA SUPPORT   -- National Geographic Kids imbee.com group:      http://www.imbee.com/group/natgeokids   -- National Geographic Kids:      http://kids.nationalgeographic.com/   -- imbee.com:      www.imbee.com                    RSS FEED TO CLIENT'S NEWS AND/OR BLOG                                  Key Words  

Tweens, social media, social networking, explorer challenge, nature, animals, online safety, user generated content, virtual learning, new media

About Industrious Kid, Inc.

Industrious Kid is the first company to create a social networking destination and platform specifically designed for the rapidly expanding population of kids and tweens now accessing and using the Internet. The company's age-appropriate solutions strike a unique balance between the fun and stimulation that children desire and the highly controllable, security- based environment that their parents demand. Industrious Kid's first product is imbee.com, a dynamic social networking and blogging destination designed specifically for kids ages 8 to 14. The company is headquartered in Oakland, Calif. For more information about Industrious Kid and imbee.com, please visit www.industriouskid.com.

About kids.nationalgeographic.com

National Geographic Kids Web site, kids.nationalgeographic.com, attracts an average of 1 million visitors a month who can play fun, engaging and age- appropriate educational games, see animal pictures and profiles, watch high- quality videos, vote in polls and more. Featuring a kid-friendly search, the NG Kids Web site is the one-stop online destination to all of National Geographic's amazing offerings for kids who care about the planet and the people, animals and places in it. The Web site is one of National Geographic's expanding offerings for children. National Geographic Kids magazine, with a circulation of 1.325 million, empowers kids by making it fun to learn about the world. This year National Geographic Kids launched Little Kids magazine, aimed at preschoolers. The kids' television programming and production arm, National Geographic Kids Entertainment, is in production on four children's TV programs, with many more in development.

About National Geographic Digital Media

National Geographic Digital Media (NGDM) is part of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world's largest educational and scientific nonprofit organizations, working to inspire people to care about the planet. NGDM publishes Nationalgeographic.com; manages marketing and content partnerships across broadband, mobile, gaming and other consumer digital platforms; and provides video and film footage to commercial, theatrical, education and other digital footage markets.

   CORPORATE CONTACTS:   Tim Donovan, Vice President, Marketing / Public Relations   Phone: 510.725.4104   Email: tim@industriouskid.com    Carol Rooney, Partner Program Manager   Phone:  510.984.1976   Email:  crooney@industriouskid.com    MEDIA CONTACT:   Mom Central   Alison Rhodes   Phone:  203.273.2141   Email: alison@momcentral.com  

First Call Analyst:
FCMN Contact:

Source: Industrious Kid, Inc.

CONTACT: Tim Donovan, Vice President, Marketing - Public Relations,
+1-510-725-4104, tim@industriouskid.com, or Carol Rooney, Partner Program
Manager, +1-510-984-1976, crooney@industriouskid.com, both of Industrious Kid,
Inc.; of Alison Rhodes of Mom Central for Industrious Kid, Inc.,
+1-203-273-2141, alison@momcentral.com

Web site: http://www.imbee.com/
http://www.imbee.com/group/natgeokids

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Profile: International Entertainment