Drake & Josh: Really Big Shrimp Reels in Really Big Ratings for Nickelodeon

Drake & Josh: Really Big Shrimp Reels in Really Big Ratings for Nickelodeon

Almost 6 Million Viewers Tune into the Highest-Rated Nick TV Movie Ever Among Tweens and Total Viewers

NEW YORK, Aug. 6 /PRNewswire/ -- Nickelodeon's Drake & Josh: Really Big Shrimp TV movie, starring Drake Bell and Josh Peck, served up big laughs and even bigger ratings in its premiere, Friday, August 3, 8 - 9 p.m. ET/PT. The event ranked as the highest-rated TV movie ever with tweens 9-14 and total viewers (P2+) in Nickelodeon history, beating the January 6, 2006 Drake & Josh Go Hollywood TV movie by +4% (with T9-14), and +6% (P2+), as well as Nick's competition on Friday night by triple digit percentages in all target demographics.

More than 5.8 million total viewers (P2+) tuned in for the event. The premiere hooked kids 6-11 and tweens, delivering an 11.8/2.4 million K6-11 and an 11.1/2.3 million T9-14, both triple digit increases over last year (a +205% K6-11 and +241% T9-14). In particular, the movie did well with boys 6-11, earning a 12.5/1.3 million B6-11. With kids 2-11, the event posted a 9.3/3.1 million, +173% versus last year's like time period.

Kids were also able to vote on their favorite episodes of Drake & Josh, starting July 27, to be part of an eight-hour Drake vs. Josh marathon (Saturday, August 4, noon-8 p.m. ET/PT). Fans voted on 25 of the zaniest Drake & Josh episodes, and the marathon ended up being the top 16 episodes as voted on by viewers on Nick.com. Almost 625,000 votes were received as part of the week-long voting process. Shrimpylympics interlaced the marathon of favorite episodes with Drake & Josh competing in various events.

In addition, the Drake & Josh: Really Big Shrimp special online TV site on www.nick.com, which launched July 27, generated more than 1.7 million page views. A special Drake & Josh: Really Big Shrimp themed game, which launched August 2, ranked in the top 10 games for the week and generated 258,000 game plays. Additionally Drake & Josh videos on TurboNick, www.turbonick.com, garnered more than 2.1 million streams since its launch on the broadband service.

The Drake & Josh: Really Big Shrimp TV movie adventure follows Josh as he botches the record deal he sealed for his wannabe rock star stepbrother Drake and then attempts to pull off a tape switcheroo that lands the duo in even more trouble. The series and the TV movie come courtesy of executive producer/creator Dan Schneider and his Schneider's Bakery, Inc.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one- rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE: VIA.B) .

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, Thamar Romero, +1-212-846-7491,
Margo Zinberg, +1-310-752-8207 all for Nickelodeon

Web site: http://www.nick.com/
http://www.turbonick.com/

Note to Editors: *Source: Nielsen Media Research, Friday, August 3 Fast Nationals & Omniture Sitecatalyst Version 13.5, Game Plays (8/2-8/5/07), Show Page and TurboNick (7/30-8/5/07)3.-+

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Profile: International Entertainment