Scopus Video Networks to Demonstrate Emerging Technology Applications at the CableLabs(R) Innovation Showcase
Scopus Video Networks to Demonstrate Emerging Technology Applications at the CableLabs(R) Innovation Showcase
KEYSTONE, Colorado, August 6/PRNewswire-FirstCall/ -- Scopus Video Networks (NASDAQ: SCOP), is among a select group of 12 technology providers who have been chosen to demonstrate emerging technologies at the CableLabs(R) Innovation Showcase on Monday, August 6, in Keystone, CO. Scopus will be demonstrating an end-to-end system with two main components: secure and error resilient video transport over IP, and stream conditioning for client based targeted advertising.
Companies were chosen for the Innovation Showcase based on their ability to demonstrate a technology or application that is new to the cable marketplace and has not yet been deployed in cable systems anywhere in the world. The Showcase takes place during a plenary session of CableLabs' Summer Conference, August 5-8. Each company will make a 10-minute presentation and demonstration before an audience of more than 300 cable industry technology and business executives.
"Scopus' selection to be among this privileged group of companies is a validation of our leadership in the digital video networking arena," said Mario Rainville, AVP product marketing of Scopus' U.S. operations. "The CableLabs Innovation Showcase is a prime opportunity for us to demonstrate our commitment to addressing emerging trends and challenges faced by our customers."
The two components of the Scopus demonstration are as follows:
Error Resilient and Secure Video Transport over IP
As operators deploy video over IP transport across massive networks, internal or leased fiber, they are challenged by stream errors that affect security and service. The Scopus implementation allows for secure and error-resilient video transport in a point-to-point or point-to-multipoint architecture. Scopus uses a simple scrambling / descrambling scheme coupled with a Forward Error Correction (Pro MPEG FEC) mechanism allowing the secure and reliable delivery of video over IP networks. Both the scrambling and the FEC mechanisms implemented by Scopus are interoperable for integration in open systems.
Stream Conditioning for Addressable Advertising
The second component is an end-to-end system implementing a client based addressable advertising mechanism delivering targeted advertisements to multiple settop boxes. In this system, the Scopus IVG-7500 video processing device performs splicing and stream conditioning compliant to the emerging DVS-766 standard. The stream conditioning at the headend allows the settop software to transparently select the right advertisement matching the TV viewer. The system integrates the advertisement conditioning system from Invidi Technologies at the headend as well as the Invidi Advatar DPI client which runs on the settop boxes and performs AD selection.
About INVIDI Technologies Corporation
INVIDI Technologies Corporation is the world's leading addressable media solutions company at the headend, household and individual viewer levels. Our vision and expertise in building smart advertising and marketing systems creates substantial monetary value for the cable, satellite, and advertising industries. Today, INVIDI provides cable satellite and IPTV operators the opportunity to optimize advertising revenues by positioning themselves as the most comprehensive source of addressabe advertising. Tomorrow our innovations in content delivery solutions and intellectual property development in targeted demographic media will be the foundation for our platform expansion and migration to wireless, the internet and beyond. Digital technology has revolutionized media and INVIDI is making addressable targeted advertising, more effective and more relevant than ever before. For more information, visit http://www.invidi.com.
About Scopus Video Networks
Scopus Video Networks (NASDAQ:SCOP) develops, markets, and supports digital video networking solutions that enable network operators to offer advanced video services to their subscribers. Scopus' products support digital television, HDTV, live event coverage, and content distribution.
Scopus provides a comprehensive digital video networking solution offering, including intelligent video gateways, encoders, decoders, and network management products. Scopus' products are designed to allow network operators to increase service revenues, improve customer retention, and minimize capital and operating expenses.
Scopus' customers include satellite, cable, and terrestrial operators, broadcasters and telecom service providers. Hundreds of network operators use Scopus' solutions worldwide.
For more information visit: http://www.scopus.net
This press release contains forward-looking statements concerning our marketing and operations plans. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. All forward-looking statements in this press release are made based on management's current expectations and estimates, which involve risks, uncertainties, and other factors that could cause results to differ materially from those expressed in forward-looking statements. These statements involve a number of risks and uncertainties including, but not limited to, risks related to the evolving market for digital video in general and the infancy of the video-over-IP in particular and the ability to successfully demonstrate to service providers integrated solutions, general economic conditions, and other risk factors. Scopus does not undertake any obligation to update forward-looking statements made herein.
CableLabs is a trademark of Cable Television Laboratories, Inc.
A product or technology demonstration at a CableLabs event does not represent a CableLabs endorsement of that product or technology.
PR Agency Contact: Michael Kroll Wall Street Communications Tel: +1-631-423-4128 E-mail: michael@wallstcom.com Scopus Contact: Carlo Basile Scopus Video Networks Tel: +1-609-987-8090 ext 201 E-mail: cbasile@scopus.net
Source: Scopus Video Networks Ltd
PR Agency Contact: Michael Kroll, Wall Street Communications, Tel: +1-631-423-4128, E-mail: michael@wallstcom.com; Scopus Contact: Carlo Basile, Scopus Video Networks, Tel: +1-609-987-8090 ext 201, E-mail: cbasile@scopus.net
Profile: International Entertainment
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