Wish-Bone(R) Introduces Limited Edition Salad Dressing Created on 'The Apprentice: Martha Stewart'

Wish-Bone(R) Introduces Limited Edition Salad Dressing Created on 'The Apprentice: Martha Stewart'

Alexis Stewart Gives Her Salad Lover Confession and Consumers Across the Nation are Invited to Help Create the Next Limited Edition Dressing

ENGLEWOOD CLIFFS, N.J., Oct. 20 /PRNewswire-FirstCall/ -- Taste "is a good thing" on "The Apprentice: Martha Stewart." On tonight's episode, America's salad lovers had the ultimate say in Matchstick's win with the creation of a new variety of Wish-Bone(R) salad dressing, Rosemary Lime Vinaigrette. Wish- Bone(R) is betting that the rest of America will agree as "The Apprentice" special flavor hit shelves in grocery stores nationwide today, along with new Wish-Bone(R) Cranberry Walnut Vinaigrette, as the first in a series of new Limited Edition salad dressings -- available for a limited time only.

After creating the new varieties of salad dressing at the Wish-Bone(R) test kitchens, the two "Apprentice" teams squared off to see how much each could sell. Consumers spoke and Rosemary Lime Vinaigrette was the victor. Following the episode, the "original apprentice" Alexis Stewart, Martha Stewart Living Omnimedia, Inc. Consultant, "confessed" her love of Wish- Bone(R) to her "The Apprentice" co-star Charles Koppelman, Chairman of the Board, MSLO. They encouraged viewers to go to http://www.wish-bone.com/ to vote for the next Limited Edition dressing to be created and sold in stores in Spring 2006.

"There are more salad lovers in America now than ever," said Matthew McCarthy, Unilever Senior Brand Development Manager, Wish-Bone(R), U.S. "Delighting salad lovers with exciting and delicious new flavors is our mission. With Wish-Bone(R) Limited Editions, consumers have a hand in creating the flavors they really want."

When voting online, consumers can choose their favorite flavor from four potential varieties of dressing: Tuscan Tomato and Herb, Lemon Poppyseed, Strawberry Margarita and Asian Vinaigrette. They can also participate in the Wish-Bone(R) national sweepstakes to win a trip to "The Apprentice: Martha Stewart" season finale, and even share their own "confessions" of salad love at the web site.

About Unilever

Unilever (NYSE:UL)(NYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico -- generating approximately $11 billion in sales. For more information visit http://www.unilever.com/.

Source: Unilever

CONTACT: Jennifer Stalzer, Unilever Media Relations, +1-201-894-7760, corpaffairs.usa@unilever.com; or Hollie Pantano, of Ogilvy Public Relations, +1-212-880-5278, Hollie.Pantano@ogilvypr.com, for Unilever

Web site: http://www.unilever.com/ http://www.wish-bone.com/

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