Television Reinvented With the Launch of ITV Local

Television Reinvented With the Launch of ITV Local

New Operating System Developed by Narrowstep Inc Brings TV to the Community

LONDON and NEW YORK, Oct. 17 /PRNewswire-FirstCall/ -- A major new development in television technology was unveiled today by the UK's largest commercial broadcaster, ITV.

Using the Television Operating System (TelVOS(TM)) developed by Narrowstep Inc (BULLETIN BOARD: NRWS) , the new service, called ITV Local, is currently on the air as a trial with two initial local community channels for Brighton and Hastings.

The new service features local news, weather, music and what's on guides, as well as locally produced short films, features and entertainment and is available globally at http://itvlocal.tv/

"The rapid advance in the number of broadband homes in the UK, combined with improvements in streaming technology and Narrowstep's Television Operating System, has transformed the opportunities for local broadcasting," said Lindsay Charlton, the ITV project director. "By combining our traditional broadcasting expertise with the opportunities of the web, we are creating something truly unique."

"ITV has been proud of its regional services for 50 years, but until now we haven't had the delivery systems to provide a truly local service. I am delighted Brighton and Hastings have been chosen to pilot this service and I am looking forward to getting detailed feedback from local residents."

Jeff Henry, director of ITV Consumer, said he is committed to using the latest technology to allow viewers to access ITV content and commercial services in the widest possible way.

"ITV Local will use the ITV brand to entertain and inform, build communities and encourage participation at a local level," Henry said. "If this is successful we believe there is a great opportunity for a commercial broadcaster like ITV to move into new markets such as local classified advertising. We are very excited about the outcome of this trial and I look forward to results in the New Year."

There are seven different channels on each service and the ability to view content live, on demand, in a 24 x 7 schedule and via a searchable archive. Uniquely, the service will only be available on broadband at data rates ranging from 56Kbps to 800Kbps.

The service is free-to-air and can be viewed by anyone. The new network will be advertising driven, with the opportunity for viewers to upload their own classified adverts for cars, property and other goods.

"This is a seminal day in the development of broadband tv," comments Narrowstep CEO, Iolo Jones. "The era of narrowcasting has arrived."

The service will soon enable viewers to contribute and upload their own content through a special encoder developed by Narrowstep for ITV Local.

Viewers will also be able to add their own classified advertising for cars, homes, lonely hearts and anything else they wish to sell locally or nationally.

TelVOS is already used by Telewest (UK Cable) for their blueyonder tv service, with five 24 x 7 scheduled channels on broadband, as well as over fifty other channels, including High TV and Cycling TV.

About Narrowstep(TM) Inc

Narrowstep(TM) Inc (OTC BB: NRWS) is a leading provider of internet-based video content delivery. Narrowstep's product and service offerings enable customers to distribute channels of video-based content and provide related services over the internet. The Narrowstep system, TV Station in a Box(TM), enables comprehensive delivery of video content and television-like programming to mobile, wireless, internet, broadband and broadcast services. The Narrowstep system enables owners and users of video content to reach audiences by "narrowcasting" -- targeting delivery of specific content to interested groups. Narrowstep provides services to clients in the United Kingdom, the United States, and various other countries throughout the world, including Germany, Sweden and the Netherlands. To learn more, visit www.narrowstep.com.

Forward-Looking Statement

Certain statements in this news release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known or unknown risks, including those detailed in the Company's filings with the Securities and Exchange Commission, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.

Contact: Narrowstep Inc Jesse Deal (investors)

Andria Allan, Director of PR Allen & Caron aallan@narrowstep.comjesse@allencaron.com +44 7810 283098 212 691 8087

Source: Narrowstep Inc

CONTACT: Andria Allan, Director of PR of Narrowstep Inc, +44-7810-283098, aallan@narrowstep.com; or Investors, Jesse Deal of Allen & Caron, +1-212-691-8087, jesse@allencaron.com, for Narrowstep Inc

Web site: http://itvlocal.tv/ http://www.narrowstep.com/

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