MediaBay to Promote SoundsGood.com Audiobook Service on Nationally Syndicated Radio Program, Imus in the Morning

MediaBay to Promote SoundsGood.com Audiobook Service on Nationally Syndicated Radio Program, Imus in the Morning

Exclusive media campaign will support SoundsGood.com in front of one of the largest morning audiences in the United States, on a talk show that frequently hosts best-selling authors and provides exposure for new releases

CEDAR KNOLLS, N.J., Oct. 17 /PRNewswire-FirstCall/ -- MediaBay, Inc. (NASDAQ:MBAY) today announced that it will incorporate its audiobook service into The Imus in the Morning program (flagship station -- WFAN-AM) beginning in late October. The award-winning radio host, whose show is broadcast on more than 90 radio stations across the country and simulcast on MSNBC television five days a week, will drive listeners to MediaBay's newly launched SoundsGood.com website where they can purchase audiobook titles. Terms of the promotion were not disclosed.

Imus program listeners will be directed to SoundsGood.com -- MediaBay's new audiobook and spoken word download service -- following interviews with authors who appear on the show. SoundsGood.com will be branded as the show's exclusive bookseller and listeners will be informed how they can access audiobooks and programs, via digital downloads or on traditional media such as CDs and cassette tapes.

In addition, each day on the program, Imus will read a "SoundsGood Minute" to educate consumers about the ongoing digital revolution and how easy it is for consumers to visit SoundsGood.com, search for audio books, and download them to their PC. The announcements will explain to listeners the benefits of the new SoundsGood audiobook service over other offerings, including ease of use, price savings, and the choice between downloaded audio or conventional CD and cassette purchases.

"In line with our strategy to leverage the brand equity of celebrities and companies that can reach our targeted audience for spoken word content, we identified Don Imus as one of the best spokespeople in the country who can reach millions of commuters each week. Imus's love of books and his 25 year history of identifying and introducing new literary works by leading authors make him a perfect partner to help introduce SoundsGood.com," said Jeff Dittus, Chief Executive Officer of MediaBay.

SoundsGood.com is an easy to use download service where anyone can save money by downloading audiobooks and burning them to CDs or transferring them to Windows Media ready devices. "We hope to work with our publishing partners to leverage this promotional vehicle as a new way audiobooks are introduced to the marketplace," said Mr. Dittus.

About SoundsGood.com

SoundsGood.com (http://www.soundsgood.com/) is a premier audiobook and spoken word download service providing consumers with an easy way to access thousands of best selling audio books, classic radio shows, theatre performances, and a growing collection of audio newspapers, magazines, lectures, self help and wellness courses, modern day radio shows and other spoken word entertainment. SoundsGood.com offers consumers the ability to purchase content on CDs and audio cassettes, as well as digital downloads supporting the Windows Media audio format, compatible with MP3 players, CD players, PCs and some high-end smart phones. Monthly memberships begin at $19.95 for two downloads, and the site also supports individual purchases of CDs, cassettes and digital downloads starting at just 99 cents. Members of SoundsGood.com will enjoy everyday low prices up to 80 percent off retail.

About MediaBay, Inc.

MediaBay Inc. (NASDAQ:MBAY) is a leading digital media and publishing company specializing in spoken word and premium audio entertainment. The company maintains a library consisting of over 75,000 hours of content, including audio books from best-selling authors and the history of American Radio. Some of MediaBay's digital content partners include BBC, Blackstone, CBS Radio, Harper Collins, Hay House, Oasis, Penguin Audio, Random House, Simon & Schuster, Sound Room, Zondervan. In addition to its popular Audio Book Club, MediaBay distributes its content through proprietary web sites including audiobookclub.com, radiospirits.com and SoundsGood.com as well as through partner channels including Loudeye, MSN Music, Sirius Satellite Radio and XM Satellite Radio. For more information on MediaBay, please visit http://www.mediabay.com/, http://www.audiobookclub.com/, http://www.radiospirits.com/ and http://www.soundsgood.com/.

Certain statements in this press release constitute "forward-looking" statements that involve a number of known and unknown risks, uncertainties and other factors which may cause MediaBay's actual results, performance or achievements to be materially different from any results, performances or achievements express or implied by such forward-looking statements. All statements other than statements of historical facts included in this press release including, without limitation, statements regarding our future financial position, business strategy, budgets, projected costs and plans and objectives of our management for future operations are forward-looking statements. In addition, forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," or "continue" or the negative thereof or variations thereon or similar terminology. Important factors that could cause actual results to differ materially from our expectations, include, without limitation, our history of losses; the success of our new digital media distribution strategy and new Larry King initiatives, our ability to anticipate and respond to changing customer preferences, license and produce desirable content, protect our databases and other intellectual property from unauthorized access, collect receivables; dependence on third-party providers, suppliers and distribution channels; competition; the costs and success of our marketing strategies; product returns; member attrition and other risks detailed in our Annual Report on Form 10-K for the year ended December 31, 2003. Undue reference should not be placed on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to update any forward-looking statements.

Source: MediaBay, Inc.

CONTACT: Michael Hope of mPRm Public Relations, +1-323-933-3399, mhope@mprm.com; or Tim Clemensen of Rubenstein Investor Relations, +1-212-843-9337, tclemensen@rubensteinir.com; or Bob Gelb of WFAN Radio, +1-718-707-3000, bgelb@wfan.com, all for MediaBay, Inc.

Web site: http://www.mediabay.com/ http://www.soundsgood.com/ http://www.audiobookclub.com/ http://www.radiospirits.com/

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