Bloomberg News and Los Angeles Times to Conduct Opinion Polls

Bloomberg News and Los Angeles Times to Conduct Opinion Polls

NEW YORK and LOS ANGELES, Oct. 17 /PRNewswire/ -- Bloomberg News(R) and the Los Angeles Times today announced that the two news organizations will jointly conduct national public opinion polls.

Beginning in January, Bloomberg News/Los Angeles Times Polls will survey public attitudes about government and politics, economics and finance, international affairs and social and cultural issues.

The polls will be conducted by the Los Angeles Times polling unit, headed by Susan Pinkus. They will be conceived and designed jointly by Bloomberg News and the Los Angeles Times.

"The Los Angeles Times Poll is one of the best polling operations in the nation," said Dean Baquet, editor, Los Angeles Times. "This collaboration with Bloomberg News will enable us to have a far wider reach and bigger impact."

"Bloomberg News reaches the world's most affluent and influential news audience via the Bloomberg Professional(R) service," said Matt Winkler, Editor-in-Chief of Bloomberg News. "In cooperation with the Los Angeles Times, Bloomberg News, Bloomberg Television(R) and Bloomberg Radio(SM) will now deliver the highest quality, most relevant public opinion results to the people who most need to know."

The joint polling will be coordinated by Doyle McManus, the Los Angeles Times Washington bureau chief, and Albert Hunt, Washington Executive Editor of Bloomberg News.

About the Los Angeles Times

The Los Angeles Times, a Tribune Publishing company, is the largest metropolitan daily newspaper in the country and the winner of 37 Pulitzer Prizes, including two this year. The Times publishes five daily regional editions, for the Los Angeles metropolitan area, Orange County, Ventura County, the San Fernando Valley, and the Inland Empire of Riverside and San Bernardino counties, as well as a National edition. Additional information about The Times is available at http://www.latimes.com/mediacenter.

About Bloomberg News

BLOOMBERG NEWS(R), the global news service with more than 1,800 journalists in 125 bureaus worldwide, is distributed to media outlets and market professionals via the BLOOMBERG PROFESSIONAL(R) service. BLOOMBERG NEWS includes BLOOMBERG TELEVISION(R), the 24-hour business and financial network produced and distributed worldwide on ten separate channels in seven languages; BLOOMBERG RADIO(SM), which provides up-to-the-minute news on XM, SIRIUS and WorldSpace satellite radio and on WBBR 1130AM in New York; BLOOMBERG MARKETS Magazine; and BLOOMBERG PRESS(R), which publishes books for investment professionals. BLOOMBERG NEWS is part of Bloomberg LP, the leading global provider of data, news and analytics to corporations, news organizations, financial and legal professionals and individuals. For more information please visit http://www.bloomberg.com/.

Source: Bloomberg

CONTACT: Judith Czelusniak, Bloomberg LP, +1-212-617-4273, jczelusniak@bloomberg.net; or Martha Goldstein, Los Angeles Times, +1-213-237-7327, martha.goldstein@latimes.com

Web site: http://www.bloomberg.com/ http://www.latimes.com/mediacenter

------- Profile: Ent