fuse Introduces Ground-Breaking Mobile-Based Interactive Television

fuse Introduces Ground-Breaking Mobile-Based Interactive Television

fuse Becomes the First U.S. Television Network to Offer Real Time SMS-TV (Short Message Service) Technology

New Series Premieres Today as Part of fuse's new 'TXT-TV' Initiative

NEW YORK, Oct. 17 /PRNewswire/ -- fuse, the nation's only all-music viewer influenced television network, has announced that it is the first in the U.S. to offer real time SMS-TV technology. Premiering today, fuse will offer three new series that incorporate proprietary SMS-TV technology, allowing viewers to directly interact with their television screens using their mobile phones.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030811/CSTVLOGO )

The three new relationship based series -- "Perfect Pair," "Heavy Texting" and "Dumped" -- are the first wave in fuse's new TXT-TV programming initiative, enabling viewers to watch their favorite music videos and use their mobile phones to enter in information about themselves and their partners, and receive personalized return messages, which may also appear on screen before a national audience during the shows. This groundbreaking text- messaging-to-TV-screen technology will be incorporated into fuse's flagship, live daily series, "Daily Download" in the upcoming months.

"This is a new era in television," said Robert Weiss, fuse's Head of Entertainment and Digital Media. "Who better than fuse's music-loving, multi- tasking teens and young adults to be the first audience to redefine interactive television. This is a dream come true for a generation whose primary form of communication has become text messaging -- and it's all happening on fuse."

fuse's TXT-TV is powered by the Netherlands's-based Marketgraph BV proprietary technology. "We are really excited that fuse has become the first American broadcaster to offer Marketgraph's SMS-TV formats and technology, empowering innovation that has greatly vitalized the TV experience abroad, for both viewers and content creators," said Lisa Owens, fuse's Vice President of Business Development.

Airing Monday - Friday at 3:30 PM ET, beginning October 17, "Perfect Pair" allows viewers to ask "how compatible are we?" By simply texting to fuseM (38736) and entering the short code (see below) -- viewers can enter two names, press send and within seconds, the user will receive a message back. Names and answers may appear on screen during the show, but viewers will always get a text back -- whether they're watching Perfect Pair or texting fuseM at a school dance before asking that cute guy across the room if he wants to dance.

fuse's late night attraction, "Heavy Texting," which airs Monday - Friday from 2 AM - 4 AM ET, is a spicier version of fuse's new compatibility series providing harder edged videos and responses. And for those who want to know when the end of their love is near, there is "Dumped," airing Saturday - Sunday at 11 AM ET.

Instructions:

"Perfect Pair": How compatible are you? Text To: fuseM (38736) Enter: "PAIR (insert) name 1 (insert) name 2" Send

"Heaving Texting": How well do you click? Text To: fuseM (38736) Enter: "HEAVY (insert) name 1 (insert) name 2" Send

"Dumped": Has your relationship run its course? Text To: fuseM (38736) Enter: "DUMP (insert) name 1 (insert) name 2" Send

About Fuse

fuse is the nation's only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials -- all rooted in the music experience. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment -- TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at http://www.fuse.tv/.

About Marketgraph

Marketgraph is a leader in TV SOFTWARE and mobile based interactive TV. The Company's products enhance the viewer experience on regular TV Broadcasting. Marketgraph interactive SMS-TV formats, mobile content and TV Software applications have broad market reach and are incorporated into a variety of platforms, including those of world known Music Stations and other TV brands. For more information, visit the Company's Web site at http://www.sms-tv.com/.

Photo: http://www.newscom.com/cgi-bin/prnh/20030811/CSTVLOGO Source: fuse

CONTACT: Amy Lynn of fuse, +1-212-324-3444, or alynn@fuse.tv

Web site: http://www.fuse.tv/ http://www.sms-tv.com/

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