SeaPak Shrimp Company Makes Great Tasting Shrimp . . . Well, Easy

SeaPak Shrimp Company Makes Great Tasting Shrimp . . . Well, Easy

New National Campaign, "Making Great Shrimp Easy" Offers a Host of Exciting Consumer Solutions for Cooking with Shrimp

Partnership with Food Network Kitchens Provides Consumers with a Series of Great Tasting, Easy-to-Prepare Shrimp Recipes

ST. SIMONS ISLAND, Ga., Sept. 29 /PRNewswire/ -- SeaPak Shrimp Company, the industry leader and producer of the #1 selling brand of frozen, value- added shrimp products in the U.S., has launched an all-new, national multi- media marketing initiative with a simple campaign message for consumers in the kitchen: "Making Great Shrimp Easy."

The national campaign offers food-loving consumers exciting solutions to help them make great tasting, easy-to-prepare shrimp and shrimp recipes.

Highlighted by a significant partnership with the Food Network, one of the most-rapidly growing ad-supported cable networks in the country, the campaign will engage consumers with numerous and practical tips for appetizers and meals utilizing SeaPak value-added shrimp as a core ingredient.

Fabulous new shrimp recipes, using breaded or unbreaded SeaPak shrimp products, have been specially created in partnership with Food Network Kitchens.

The brand new recipes will be showcased online beginning Sat. Oct. 1, at foodnetwork.com or by visiting seapak.com. Consumers can access the recipes at foodnetwork.com by clicking on one of SeaPak's many on-line advertisements, or by going directly to foodnetwork.com/seapak.

SeaPak's consumer website, seapakshrimp.com, has been completely redesigned to communicate the high-quality taste of SeaPak shrimp and offers consumers the tools and ideas they need to cook with shrimp and prepare great tasting shrimp recipes at home.

These special recipes offer solutions for two specific consumer groups: those food lovers who are looking for easy ways to make great tasting shrimp- based recipes, as well as those seasoned food connoisseurs who are always looking for new and unique ways to include shrimp as part of their menus.

"Consumers tell us that shrimp is special. It evokes memories of a special occasion or coastal vacation. SeaPak makes it easy for them to enjoy shrimp more often than ever. Whether consumers seek delicious, perfectly seasoned shrimp right from the package, or they prefer to customize a signature recipe by adding their own touches, SeaPak has a great-tasting shrimp variety for them," said Jamie McKeon, Vice President, Marketing for SeaPak. "We're excited to provide these wonderful recipes, developed by the pros, and we're sure they'll be a big hit."

Two of the recipes produced will be showcased on compelling vignettes, "A Good Taste," that will be airing throughout some of Food Network's most- popular programming, including Emeril Live, 30 Minute Meals, Everyday Italian, Paula's Home Cooking and Semi-Homemade with Sanda Lee. The vignettes feature a cooking demonstration that describes how to prepare a fabulous recipe, using a SeaPak value-added shrimp, that can be reproduced in the home immediately.

Source: SeaPak Shrimp Company

CONTACT: The Butin Group, +1-404-317-0731, for SeaPak Shrimp Company

Web site: http://www.seapak.com/ http://www.foodnetwork.com/ http://www.seapakshrimp.com/

NOTE TO EDITORS: The two "A Good Taste" vignettes featuring the cooking demonstration, as well as a sample recipe, can be viewed immediately by visiting www.rich-seapak.com/fntv.

------- Profile: Ent