MindMatics Launches Bluetooth Advertising Campaign for 20th Century Fox

MindMatics Launches Bluetooth Advertising Campaign for 20th Century Fox

MUNICH, Germany, September 29/PRNewswire/ -- Movie trailers will no longer exclusively belong on the big screen. MindMatics, a mobile marketing company, working in cooperation with 20th Century Fox, now makes it possible to download to cell phones a preview of the new movie Night Watch weeks before the movie officially opens on September 29th.

The content is available at selected movie theaters to anyone with a Bluetooth-enabled mobile device. In addition to the movie trailer, four wallpapers and a ringtone are also included. The downloads are free and available for the duration of the movie promotion, lasting from September 10th to October 11th.

The service is available at the Kinopolis and Metropolis movie theaters in Frankfurt, Germany. The promotion team members ask moviegoers on-site whether they would be interested in participating. Those who express interest can experiment with this novelty by accepting a Bluetooth download from the FoxBox, a transmitter in the theater capable of locating and sending to every Bluetooth device within 30 meters. In addition, the system can set an automatic reminder alarm in the mobile handset's calendar for the movie start on September 29th.

Ingo Lippert, CEO of MindMatics AG stated, "We are very happy that 20th Century Fox has chosen to develop with MindMatics the innovative idea of location-based marketing. Bluetooth offers wireless data transfer of premium content for a distinct target group, and the Movie Promotion campaign demonstrates the attractive and versatile applications of this technology."

About MindMatics LLC:

MindMatics is one of Europe's leading providers for the development and implementation of Mobile Services. As a full service provider, MindMatics comprises four divisions: Mobile Messaging and Payment, Mobile Applications, Mobile Content and Mobile Marketing. MindMatics enables more than 500 businesses to realise their mobile services; Unilever, T-Mobile, Coca-Cola, Procter & Gamble, ProSieben, Budweiser, McDonald's and Ferrero are but a few of their customers. MindMatics AG was founded in March 2000 and employs more than 120 members of staff at its offices in Munich, Cologne, London and New York.

Press releases and graphical material can be found at www.mindmatics.com.

For further information please contact:

Hans Henkes MindMatics LLC415 Madison Ave, 20th floor New York, NY 10017 Phone: +1-212-355-8245 Fax: +1-212-355-8276 E-Mail: hans.henkes@mindmatics.com

Source: MindMatics AG

Hans Henkes, MindMatics LLC415 Madison Ave, 20th floor, New York, NY 10017, Phone: +1-212-355-8245, Fax: +1-212-355-8276, E-Mail: hans.henkes@mindmatics.com

------- Profile: Ent