Gener8Xion Entertainment and Christie Lites Align to Provide Lighting Equipment to Ministries

Gener8Xion Entertainment and Christie Lites Align to Provide Lighting Equipment to Ministries

LOS ANGELES, Sept. 29 /PRNewswire-FirstCall/ -- Gener8Xion Entertainment, Inc. (the "Company") (BULLETIN BOARD: GNXE) , today announced the formation of a significant strategic alliance with Christie Lites, Inc. ("CLI") (www.christielites.com) to deliver lighting equipment needs of Ministries across the world.

Christie Lites will become the systems integrator for lighting specifications required by Gener8Xion Entertainment's customer and investor base, which includes some of the largest Ministries and Christian Television Networks throughout North America. The alliance agreement between the two companies will allow Christie Lites to provide lighting solutions to the highly lucrative Christian media market.

"Gener8Xion's strategy is to bring the most advanced lighting solutions to our customers," said Matthew Crouch, Chairman and Chief Executive Officer at Gener8Xion. "We have evaluated a range of lighting system integrators to provide a great Church experience and concluded Christie Lites' service and equipment are the best by far. By aligning ourselves with Christie Lites, we have an opportunity to create additional value by integrating the world's best stage lighting into Gener8Xion's larger media service strategy."

"Christie Lites looks forward to providing our high standards of service and integration capabilities to the ministries, and Gener8Xion, one of the most innovative Media companies, is going to help us do just that," said Bob Johnston, Christie Lites' President of Sales. "As more and more media savvy Church goers become even more prevalent, it is essential their experience is as high impact as possible."

Christie Lites is a stage lighting equipment provider focused on rentals, sales and production. The company offers its specific product mix to six different market segments (theatre, concert, trade show, TV & film, industrial, and special event). Christie Lites' consistent growth over the past 20 years has resulted in the establishment of 8 separate locations across North America. The company has become an industry leader in operating a multi-office network of stage lighting facilities. With standardization being one of Christie Lites principal strategies, customers can expect the same technical support and product offering in each location. Furthermore, client relationships are not interrupted when projects are pulled from different warehouses, as Christie Lites uses dedicated representatives to take care of a customer's needs regardless of show location.

Gener8Xion Entertainment, Inc. (www.8x.com) is a publicly-traded entertainment company engaged in the development, production, financing and distribution of "family/faith based" feature films and television programming, media facilities management and equipment provider. Its most current feature-film project is the soon to be completed epic two-part feature film "One Night With the King" (www.8x.com/onenight).

This news release includes certain forward-looking statements (all statements other than those made solely with respect to historical fact) and the actual results may differ materially from those contained in the forward-looking statements due to known and unknown risks and uncertainties. Any one or more of several risks and uncertainties could account for differences between the forward-looking statements that are made today and the actual results, including with respect to our sales, profits, liquidity and capital position. These factors include, but are not limited to: risks relating to our ability to satisfy regulatory requirements with respect to our internal controls over financial reporting under Section 404 of the Sarbanes-Oxley Act of 2002, which requires us to perform an evaluation of our internal controls over financial reporting and have our auditor attest to such evaluation; softness in the general retail environment or in the markets for our products; the timing and acceptance of products being introduced to the market; the level of product returns experienced; the level of margins achievable in the marketplace; the collectibility of accounts receivable; the recoupment of royalty advances; the effects of acquisitions or dispositions, the financial condition of our customers and suppliers; the realization of inventory values at carrying amounts; our access to capital; the outcome of any future Internal Revenue Service audits; and the realization of income tax and intangible assets. These conditions cannot be predicted reliably and the Company may adjust its strategy in light of changed conditions or new information. Gener8Xion Entertainment, Inc. disclaims any obligation to update forward-looking statements. Gener8Xion Entertainment, Inc. is located at 3400 Cahuenga Boulevard, Hollywood, CA 90068.

For further information, please contact: Marcos M. De Mattos, +1-323-874-9888 Vice President Gener8Xion Entertainment, Inc. marcos@8X.com

Source: Gener8Xion Entertainment, Inc.

CONTACT: Marcos M. De Mattos, Vice President of Gener8Xion Entertainment, Inc., +1-323-874-9888, marcos@8X.com

Web site: http://www.8x.com/ http://www.christielites.com/

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