Javalution Coffee Company Signs Promotional Deal With KROCK 92.3

Javalution Coffee Company Signs Promotional Deal With KROCK 92.3

Multi-pronged New York Launch of JavaFit Coffee to Include Live Commercials by Howard Stern and Booker

FORT LAUDERDALE, Fla., Sept. 9 /PRNewswire/ -- Javalution Coffee Company signs a 10-week promotional campaign with KROCK 92.3 FM for the purposes of advertising its product line JavaFit(R). KROCK 92.3 FM is one of the vehicles Javalution Coffee Company is utilizing for its multi-faceted New York Launch of The First Functional Gourmet Coffee, JavaFit.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050217/FLTH006LOGO )

This venture will include JavaFit live commercials during the Howard Stern Show as well as commercials during The Booker Show. There will also be live appearances by the KROCK street Team throughout the New York City area giving out samples of JavaFit coffee and encouraging everyone to stay fit with JavaFit.

JavaFit will be available this fall in all Duane Reade, Pathmark, Vitamin Shoppe, and Vitamin World locations throughout the country, as well as many other fine retailers where supplements and coffee are sold.

Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit(R) clinical trials in 2004. The company began its national roll-out of JavaFit(R) products in October 2004. Since its launch, it has seen year over year more than a 200 percent increase in sales for the first quarter of 2005. JavaFit(R) is distributed throughout the United States, as well as in Canada, Australia, Peru and Mexico.

Media Note: For more information about Javalution Coffee Company, or to schedule an interview with a company spokesperson, please contact Javalution Coffee Company, Inc. at 800-260-6114.

About Javalution Coffee Company

Javalution Coffee Company targets users of the fastest growing category of food in the United States: "functional foods" with added value. JavaFit products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhance energy. Currently available in the United States, Canada and Mexico, JavaFit(R) Burn and JavaFit(R) Burn Extreme are specifically designed to assist in improving physique. JavaFit(R) Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit(R) Lean with calcium, JavaFit(R) Mind for mental clarity, JavaFit(R) Complete with vitamins and minerals, and JavaFit(R) Pleasure Enhancer for a sexual boost.

Safe Harbor Statement

Forward-looking statements in this news release, if any, are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions, the impact of competition, the availability of favorable credit and trade terms, the impact of changes in the cost or availability of food and real estate, government regulation, construction costs, weather conditions and other factors discussed from time to time in reports filed by the company.

Photo: http://www.newscom.com/cgi-bin/prnh/20050217/FLTH006LOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Javalution Coffee Company

CONTACT: Javalution Coffee Company, Inc., +1-800-260-6114

Web site: http://www.javalution.com/

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