Grammy-Winning Rockers Los Lonely Boys Added as 11th Major Artist to Perform Free, Spontaneous Fusion Flash Concerts

Grammy-Winning Rockers Los Lonely Boys Added as 11th Major Artist to Perform Free, Spontaneous Fusion Flash Concerts

'Music Fan Flash Mobs' Enthusiastic Response to Free Concerts & www.Fusionflashconcerts.Com Compels Ford & Sony Pictures Digital to Add Trio's Washington, D.C. Bonus Show to National Series

DETROIT, Mich., Sept. 22 /PRNewswire-FirstCall/ -- -Ford Motor Company and Sony Pictures Digital announced today that due to the strong response by music fans nationwide to its Fusion Flash Concerts series and "insider" http://www.fusionflashconcerts.com/ website, an 11th show will be added to the concert series. -Grammy-winning artists Los Lonely Boys will play a free, surprise show for fans in Washington D.C. early next week at a surprise location. Fusion Flash Concerts are a series of free, unannounced-until-the- last-minute concerts performed by 11 hot and emerging music artists in secret locations across the country. -Music fans must register online for free at http://www.fusionflashconcerts.com/ or text message "Go" to 35274 (Flash) to register via mobile phone, and receive exclusive "Insider" information on artists' performance dates and locations, as well as free, original content. -Jermaine Dupri, Fat Joe, Wallflowers, Staind, Collective Soul, The Roots and Louis XIV have already played free Fusion shows for standing room only flash mob crowds nationwide. Latino R&B artist Frankie J, Los Lonely Boys, Pete Yorn and Yellowcard will perform in Miami, D.C., Chicago and San Diego respectively. -This concert series and interactive web experience sets the stage for the early fall launch of Ford's all-new 2006 Fusion sedan.

Ford Motor Company (NYSE:F) and Sony Pictures Digital announced today that an 11th show - - Los Lonely Boys in Washington, D.C. - - will be added to the groundbreaking Fusion Flash Concerts series.

As with the 10 previously scheduled Fusion Flash Concerts, the site, date and time details for the Los Lonely Boys' free D.C. concert are being kept secret. Music lovers nationwide can visit http://www.fusionflashconcerts.com/ or text "Go" to 35274 (Flash) on their mobile phones to register as an "Insider," to find out where and when the series' artists will be performing during the remainder of the program. Insiders receive up-to-the-minute e-mails or "Flash Alerts" (text messages) powered exclusively by Cingular, which reveal details on the artists, cities, venues and show times.

"Given the phenomenal response by music fans nationwide who have flash mobbed out to the shows to date and registered as insiders at http://www.fusionflashconcerts.com/, Ford and Sony Pictures Digital decided to reward their support with a bonus show by a red-hot band in the nation's capitol," said Ben Poore, Ford Division car group marketing manager. "Fans are visiting and returning to the site with a frequency that has wildly exceeded our expectations to see highlights of each show and artist interviews, download free music and access other site features. The series and website have offered Ford a way to build new brand relationships and carry on a dialogue with fans, many of whom are opting in for more information on the new Fusion sedan," he added.

Thus far, the Fusion Flash Concerts series has featured The Roots, who kicked off the series in New York with a jam-packed July 14 performance at Pier 54; Jermaine Dupri, who hip-hopped into Atlanta on July 16; Fat Joe, who brought down the house at the Trocadero in Philadelphia on July 20; Staind, who drew 12,000+ Boston fans on August 9th; Collective Soul, who rocked Dallas on Aug. 23; Wallflowers, who lit up Los Angeles on Sept. 1; and Louis XIV, who punk rocked San Francisco on Sept. 6. Details on upcoming performances by Frankie J in Miami, Los Lonely Boys in D.C., Pete Yorn in Chicago and Yellowcard in San Diego, will be available exclusively via email and text messages once visitors register at http://www.fusionflashconcerts.com/.

Fusion Flash Concerts is a fresh, interactive take on the underground "flash mob" phenomenon. Flash mobs are instant gatherings of large groups of people who are notified via emails or text messages just prior to the event taking place, and simultaneously converge on a set location. In this case, fans will converge throughout the summer to see amazing live musical performances.

The Fusion Flash Concerts website also features exclusive video, a tour blog, concert reviews, a "mash-up" remix contest hosted by ACIDplanet.com, 10 music downloads provided by connect.com, and the chance to win prizes including an all-new 2006 Ford Fusion sedan, Sony consumer electronics and VIP access to the shows.

Consumers can also visit http://www.fordvehicles.com/ to "fuse" their own photographs with other uploaded photos from music fans around the world, to create an entirely new, stand-alone image.

Ford Motor Company is sponsoring Fusion Flash Concerts in a grassroots effort to amplify the street buzz surrounding the debut of its much- anticipated 2006 Fusion sedan this Fall.

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With nearly 325,000 employees and 110 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company and Hertz. For more information regarding Ford's products, please visit http://www.fordvehicles.com/.

Source: Ford Motor Company

CONTACT: John Eckel of Maniac Creative, +1-949-278-6870 or email john@maniaccreative.com; or Marisa Bradley of Ford Motor Company, +1-313-337-4193 or email mbradl31@ford.com

Web site: http://www.ford.com/ http://www.fusionflashconcerts.com/

------- Profile: Ent