Warren Lieberfarb, Architect of the DVD, Joins thePlatform(R) Board of Directors

Warren Lieberfarb, Architect of the DVD, Joins thePlatform(R) Board of Directors

Entertainment Industry Pioneer Brings Expertise to Digital Media Publishing Solutions Provider

SEATTLE, July 25 /PRNewswire/ -- thePlatform, a leading provider of digital audio and video publishing solutions, today announced that Warren N. Lieberfarb has joined its board of directors. Lieberfarb's experience working to define new business models and methods of delivery for filmed entertainment will be a significant addition to thePlatform. thePlatform's customers include media, entertainment and enterprise companies using thePlatform's technology to publish digital media for delivery over any network and to any device.

"Warren brings not only extensive entertainment industry experience, but also exceptional insights," said Ian Blaine, co-founder and CEO of thePlatform. "His expertise will be tremendously valuable as we continue to expand, and develop our comprehensive digital media publishing solution for our growing base of customers."

"I am very excited to be working with Ian Blaine and his talented team at thePlatform," said Warren Lieberfarb. "This company has revolutionized digital publishing, enabling any content owner or aggregator to mine new business opportunities by delivering digital media over any network, to any PC or device. As a member of its board of directors, I look forward to helping thePlatform continue its remarkable and rapid success."

Credited as the architect of the DVD, Warren Lieberfarb has been an industry leader in new channels for distributing filmed entertainment. Instrumental in the development of pay television, home video and cable, he began his career at Paramount Pictures and Twentieth Century Fox before heading Warner Home Video for nearly twenty years. He is currently the president and chief executive officer of Warren N. Lieberfarb & Associates, a media, entertainment and technology-consulting firm.

The Financial Times dubbed Lieberfarb "Warner's Man of Steel," and also wrote, "Without his commitment and sharp elbows, the market would probably still be waiting for the DVD explosion. At best, digitally recorded films would be available in a muddle of incompatible formats." Wired magazine selected him as "one of the 20 people reinventing Hollywood," and in 2001, Entertainment Weekly named Lieberfarb one of the "101 Most Powerful People in Entertainment."

In 1999, the Academy of Television Arts and Sciences presented him with an Emmy Award for the development of DVD technology. Last year, Lieberfarb was the first recipient of the Wharton/Infosys "Technology Change Agent" award for his pioneering efforts in developing and bringing the DVD to market.

Lieberfarb serves on the board of trustees, and on the board's nominating and development committees, of the University of Pennsylvania. He is on the undergraduate executive board of The Wharton School. He serves on the board of directors and the board of trustees of the American Film Institute, chairing its entrepreneurial committee, and on the board of directors of DTS (Digital Theatre Systems, Inc.) Mr. Lieberfarb is a member of the Academy of Motion Picture Arts and Sciences.

About thePlatform

Headquartered in Seattle, thePlatform is an industry-leading provider of digital media publishing solutions. The company's flagship product, thePlatform Media Publishing System (MPS), is a comprehensive solution for media, entertainment and enterprise customers. With thePlatform MPS, customers can publish digital media anywhere -- over any network, to any device. Leading customers include Bank of America, CNBC, Comcast, Court TV, Microsoft, Scripps Networks, The Wall Street Journal Online, and Verizon Wireless. Custom feature enhancements and seamless systems integration are a simple matter using thePlatform's Web services MPS-SDK. For more information or download the software, visit www.theplatform.com.

Source: thePlatform

CONTACT: Bruce Jacobs of Weber Shandwick, +1-425-452-5484, or jacobs@webershandwick.com, for thePlatform

Web site: http://www.theplatform.com/

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