Sundance Channel and PlanetOut Video Team for Exclusive Online Premiere of Episode One of 'TransGeneration'

Sundance Channel and PlanetOut Video Team for Exclusive Online Premiere of Episode One of 'TransGeneration'

Eight-part Original Series to Debut on Sundance Channel September 20, 2005

NEW YORK, July 13 /PRNewswire/ -- An exclusive online premiere of the first episode of "TransGeneration," an eight-part Sundance Channel original series will kick off the soon-to-be launched PlanetOut Video broadband service in early September 2005. The announcement was made today by Kirk Iwanowski, Senior Vice President, Marketing, Sundance Channel and Mark Elderkin, President, PlanetOut Inc. (NASDAQ:LGBT). "TransGeneration" premieres on Sundance Channel on Tuesday, September 20 at 9:00pm ET/PT; the date of the Planetout.com and Gay.com premiere is forthcoming.

As part of a larger marketing platform in support of the series launch, PlanetOut Video will also feature exclusive video clips, episodic promos and behind-the-scenes footage from the show. Episode 1 and the supporting exclusive content will be made available on Gay.com and PlanetOut.com during simultaneous windows. Combined, these two sites reach an audience of more than five million unique visitors per month.

Kirk Iwanowski, Senior Vice President, Marketing, Sundance Channel, said "We chose to collaborate with PlanetOut in creating this strategic marketing platform in support of TransGeneration because of their deep reach in the LGBT market, their success in building unique, interactive programming, and ability to support a fully integrated campaign to this discerning audience. "Sundance Channel looks forward to building this multi-faceted affiliation with PlanetOut beyond the launch of this series."

"TransGeneration" is an eight-episode series following students at four different colleges over the course of the 2004/05 school year, capturing their triumphs and setbacks as they balance the challenges of academia, campus life, and family with their commitment to gender reassignment. "TransGeneration" is Sundance Channel production in association with MTVN's Logo. The director and supervising producer of "TransGeneration" is Jeremy Simmons, whose credits include the television documentaries "School's Out: The Life of a Gay High School in Texas" which aired on MTV and AMC's "Gay Hollywood. "TransGeneration" is produced by Thairin Smothers and executive produced by award-winning filmmakers Fenton Bailey and Randy Barbato, founders of film and television production company World of Wonder. As directors/producers, their credits include the documentaries Behind Deep Throat, The Eyes of Tammy Faye, and Party Monster: The Michael Alig Story, as well as the 2003 drama Party Monster.

About PlanetOut Inc.

PlanetOut Inc. (NASDAQ:LGBT) is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender (LGBT) community. The company serves its growing base of more than 3.5 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com, Kleptomaniac.com and OUT&ABOUT Travel. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com consistently ranks in the top five, among all Web sites measured, for average time spent at home online per visitor in the U.S., according to Nielsen//NetRatings' Loyalty Stickiness Report. For more information, please visit www.planetoutinc.com.

About Sundance Channel.

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all uncut and commercial free. Launched in 1996, Sundance Channel is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.

Source: Sundance Channel

CONTACT: Sarah Eaton, Senior Vice President, Public Relations, +1-212-654-1613, or fax, +1-212-654-4738, or sarah.eaton@sundancechannel.com, or Katie Lanegran, Director, Public Relations, +1-212-654-3398, or fax, +1-212-654-4738, or katie.lanegran@sundancechannel.com, both of Sundance Channel

Web site: http://www.sundancechannel.com/ http://www.planetoutinc.com/

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