BearingPoint's Berenson: 'Telcos' Multichannel Video Market Entrance Transforming Broadcast Industry Business Model, Customer Experience'

BearingPoint's Berenson: 'Telcos' Multichannel Video Market Entrance Transforming Broadcast Industry Business Model, Customer Experience'

Berenson to Join Yankee Group Panel Discussion, 'Can Telcos Redefine Television Programming?'

MCLEAN, Va., July 13 /PRNewswire-FirstCall/ -- Jeff Berenson, a 25-year telecommunications industry veteran with the Communications and Content segment of BearingPoint, Inc. (NYSE:BE), one of the world's largest business consulting and systems integration firms, will participate on a panel discussion at the upcoming Yankee Group IPTV Decision Summit: Technology Options and their Impact on the Future of Entertainment in Boston on July 20, 2005.

As new entrants into the multichannel video market, telecommunications firms are utilizing Internet protocol TV (IPTV) delivery and developing programming packages. They also have the opportunity of starting with a clean slate, unfettered by the existing programming pricing, packaging and tiered approach that has defined the broadcast industry for decades. Berenson will discuss how and to what extent these companies might change the customer viewing experience, what development is already underway and what are their successes to date.

Berenson has advised both domestic and international telecommunication companies on market trends and strategic and tactical planning. He has built go-to-market strategies for on-line video-on-demand technology vendors, and has developed service offerings that enable rapid customization and deployment of interactive television (iTV) end-to-end systems.

What: "Can Telcos Redefine Television Programming?" Panel Discussion, featuring BearingPoint Communications and Content's Jeff Berenson

When: July 20, 2005 from 9:35 - 10:20 a.m. ET

Where: Yankee Group Decision Summit: IPTV: Technology Options and their Impact on the Future of Entertainment Dorothy Quincy Suite, 180 Berkley Street, Boston

Registration: Members of the media and the public may register for the event at: www.yankeegroup.com/public/events/conferences/DecisionSummitjuly2005/main.jsp

To speak with Berenson about the panel, or related issues, please contact Cathryn Black at 416-775-6051, or cathryn.black@bearingpoint.com.

About BearingPoint, Inc.

BearingPoint, Inc. (NYSE:BE) is one of the world's largest business consulting, systems integration and managed services firms serving government agencies, Global 2000 companies, medium-sized businesses and other organizations. We provide business and technology strategy, systems design, architecture, applications implementation, network infrastructure, systems integration and managed services. Our service offerings are designed to help our clients generate revenue, reduce costs and access the information necessary to operate their business on a timely basis. Based in McLean, Va., BearingPoint has been named by Fortune as one of America's Most Admired Companies in the computer and data services sector. For more information, visit the Company's website at http://www.bearingpoint.com/.

Source: BearingPoint, Inc.

CONTACT: Media: Cathryn Black of BearingPoint, Inc., +1-416-775-6051, or cathryn.black@bearingpoint.com

Web site: http://www.bearingpoint.com/

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