NYTimes.com and About.com to Provide Video Content to blinkx.tv

NYTimes.com and About.com to Provide Video Content to blinkx.tv

NEW YORK, July 13 /PRNewswire/ -- The New York Times Company (NYSE:NYT) announced today that NYTimes.com and About.com will provide video content for indexing by blinkx's video search engine, www.blinkx.tv. NYTimes.com and About.com today joined more than 25 premier content providers in making their signature video clips fully searchable on demand from blinkx.tv.

"Video content development and delivery is a key part of our digital strategy going forward," said Martin Nisenholtz, senior vice president, digital operations, The New York Times Company. "We're pleased to be working with blinkx.tv to make NYTimes.com and About.com video available to a wider audience looking for superior video content online."

blinkx.tv is the only search engine that is optimized for rich media, using voice recognition software to transcribe the content of audio and video segments allowing users to access clips from NYTimes.com, About.com and other content partners based on simple keyword and conceptual searches.

"We are delighted to provide NYTimes.com and About.com with the ability to have their content searched as thoroughly as is possible with blinkx's technology," said Suranga Chandratillake, CTO and founder, blinkx. "As the volume of rich media available on the Web grows, people need an efficient and straightforward method by which to link to content from trusted sources."

NYTimes.com's video features (www.nytimes.com/multimedia) include:

-- Minutes: NYTimes.com signature video series lends face and voice to The Times's movies, theater and music critics and health and business reporters. Each video lasts one minute, and NYTimes.com currently offers MovieMinutes (two features per week), TheaterMinutes (one or two features per week), MusicMinutes (one feature per week), TVMinutes (one feature per week), HealthMinutes (two features per week) and BusinessMinutes (occasional videos, when important business stories arise).

-- Pogue's videos: Technology Reporter David Pogue reviews personal technology products with an offbeat and irreverent style. The two-minute features appear every Thursday.

-- News analysis videos: Various Times reporters discuss important topics of the day when the news demands it. These analytical segments are usually two minutes long.

About.com's videos include:

-- Custom-produced VideoGuide content featuring broad-topic experts in Style, Home & Garden and Gadgets. This innovative programming also allows marketers to utilize TV advertising by running the ads within related video content.

-- Style VideoGuide (www.about.com/style) features style guru and author of the Chic Simple book series, Kim Johnson Gross. An extension of the original content provided by the About.com Guides, Johnson Gross offers men and women practical advice and solutions to everyday problems such as dressing for the office, through maternity and for special occasions.

-- Home & Garden VideoGuide (www.about.com/homegarden) features interior designer Anne-Marie Barton offering advice on home decorating and life inside the home. As VideoGuide, Barton provides visitors with decorating demonstrations, solutions, and step-by-step instructions on how to best incorporate their personal style into their living space.

-- Gadgets VideoGuide (www.about.com/gadgets) features tech expert Brett Larson, who in addition to appearing as About's VideoGuide is a regular contributor on CBS 2 News This Morning. Larson tests personal technology products and provides About viewers with buying advice and valuable insight.

About The New York Times Company

The New York Times Company, a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV -- unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London.

This press release may be found at www.nytdigital.com and www.nytco.com

Source: blinkx.tv

CONTACT: Kathy J. Park of The New York Times Company, +1-212-556-4059, or kpark@nytimes.com; or Julia Blystone of blinkx.tv, +1-415-392.8282, or julia@outcastpr.com

Web site: http://www.nytimes.com/

Web site: http://www.blinkx.tv/

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