ScentAir Provides Chocolate Scent for Premiere of 'Charlie and the Chocolate Factory'

ScentAir Provides Chocolate Scent for Premiere of 'Charlie and the Chocolate Factory'

Premiere festivities to boast authentic aroma

CHARLOTTE, N.C., July 7 /PRNewswire/ -- ScentAir Technologies, Inc., the world's leading provider of retail and special event scent delivery systems, is making the premiere of Warner Brothers' newest film "Charlie and the Chocolate Factory" something special. The July 10th world premiere at Mann's Chinese Theatre in Hollywood will have an extra kick, thanks to ScentAir and an enticing chocolate aroma.

Using its patented ScentWave delivery system, ScentAir is providing a custom chocolate aroma for the special event, which will bring the imaginary chocolate factory to life. Guests will be transported aromatically to Willy Wonka's factory during the opening festivities and the actual film screening. Select theatres throughout the country will be using the special scent as part of their premieres as well.

"Hollywood is all about bringing an imaginary time and place to life," said David Van Epps, ScentAir's CEO and president. "The sense of smell is the strongest of the five human senses. We are influencing that sense and using it to create a unique experience for movie-goers."

To create such a reality, ScentAir is working with Scentevents, a Scott Roeb company based in Los Angeles. The two companies have joined forces before, together scenting a variety of special events, including the premiere of the Tom Cruise movie "The Last Samurai." Through Scentevents, ScentAir works with movie producers, high-end event coordinators and publicists to creatively develop a solution for a variety of scent needs.

"Researchers all over the world are concluding that scent is a much stronger motivator than ever before imagined," said Van Epps. "ScentAir is simply harnessing that power. Our customers are using scent for applications in retail, healthcare, entertainment and education. Our business is based on conclusive research and boils down to a very simple statement: Scent creates an experience and a reality like nothing else can."

ScentAir Technologies, the leading provider of in-store aroma marketing and scent sampling, enables retailers to sculpt a unique buying experience by engaging memory and emotions through patented scent delivery systems. Proven to enhance the appeal of any experience, ScentAir's pioneering scent delivery systems can be customized to reflect even the most challenging environment or brand. ScentAir specializes in crafting environments that speak to the complete needs of any business or retailer.

Source: ScentAir Technologies, Inc.

CONTACT: Murray Dameron of ScentAir Technologies, Inc., +1-704-504-2320

Web site: http://www.scentair.com/

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