Motivation and Selling - Clint Eastwood-style

Motivation and Selling - Clint Eastwood-style

FREDERICKSBURG, Va., July 14 /PRNewswire/ -- The July/August Selling Power cover story, "Tough Act," profiles Hollywood legend Clint Eastwood, who's made a career of turning objections into star-studded successes.

During a Hollywood career spanning 50 years, Eastwood has heard every objection in the book. He still has the memo from a story editor who wrote about Unforgiven (for which Eastwood received his first Oscar for directing): "I can't think of one good thing to say about it. Except maybe get rid of it -- fast."

The inspirational July/August Selling Power cover story reports that real- life Clint Eastwood can spur on anyone determined to succeed. He's living proof that persistence and a belief in one's self are the foundations for success.

When Eastwood liked a short story he read about boxing, he took the idea to Warner Brothers. Although the story sounded interesting, boxing movies, he was told, weren't currently commercially appealing. Like any good salesman, Eastwood had a counter. Cut to February 2005 and Million Dollar Baby. Four Oscar awards later, everyone seems to have forgotten that boxing movies are box-office poison.

Eastwood uses three core beliefs -- built on confidence, commitment and control -- to achieve success. In the July/August Motivation article, "Purpose Driven Sales," Selling Power interviewed motivation expert Omar Periu to find out how core beliefs, such as Eastwood's, can create sales success. Periu also explains why low self-esteem, focusing on previous failures and a belief in fate are sales killers. In a 12-step training guide, sales managers have everything they need to put their sales team in the right frame of mind -- go ahead, make their day -- to meet company objectives.

Sales managers tend to overlook that motivation has little to do with compensation and much more to do with recognition and involvement with their staff. "The 24-'Carrot' Motivation" article is for them. In a recent survey conducted by the authors of The 24-Carrot Manager, feeling appreciated trumps cold-hard cash as a motivator every time. Selling Power informs managers how to appreciate their staff today.

As Eastwood proves, motivation and success are driven by core beliefs, positive attitude and hard work. Sales managers who want to achieve more success should emulate Clint -- it could change their destiny.

To learn more about these stories, plus advice for sales managers on entering the global economy, designing compensation plans and helping customers value ROI, preview the Selling Power Select Online Summary at http://www.sellingpower.com/magazine/abstract/v25n6_abstract.asp.

Source: Selling Power Magazine

CONTACT: Barbara Eilenfield of Selling Power Magazine, Telephone: +1-540-752-7000, or Fax: +1-540-752-7001, BarbaraEilenfield@SellingPower.com

Web site: http://www.sellingpower.com/

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